- Friday’s Titans/Cowboys preseason game on FOX — the Cowboys’ first game in their new stadium — drew a 20.5 rating in the Dallas market, topping a competing Rangers/Rays game on FS Southwest by 1,364% (20.5 to 1.4). The Cowboys game drew 510,450 local households, compared to 87,150 for the entire three-game Rangers/Rays series.
- Brett Favre is already having a positive effect on the ratings for the Minnesota Vikings. Favre’s first game as a Viking drew 652,000 viewers in Minneapolis Friday night, up 172% from the 240,000 viewers the Vikings’ first preseason game drew a week earlier.
- Coverage of the World Track & Field Championships drew a 1.3/4 overnight on Saturday and a 1.5/4 overnight on Sunday — flat in ratings versus comparable coverage in ’07.
On the Air: Wembanyama and the sports debate ‘villain’ playbook
On the latest "On the Air," Armand Broady examines the negative turn in perceptions of Victor Wembanyama and the...









