- Friday’s Titans/Cowboys preseason game on FOX — the Cowboys’ first game in their new stadium — drew a 20.5 rating in the Dallas market, topping a competing Rangers/Rays game on FS Southwest by 1,364% (20.5 to 1.4). The Cowboys game drew 510,450 local households, compared to 87,150 for the entire three-game Rangers/Rays series.
- Brett Favre is already having a positive effect on the ratings for the Minnesota Vikings. Favre’s first game as a Viking drew 652,000 viewers in Minneapolis Friday night, up 172% from the 240,000 viewers the Vikings’ first preseason game drew a week earlier.
- Coverage of the World Track & Field Championships drew a 1.3/4 overnight on Saturday and a 1.5/4 overnight on Sunday — flat in ratings versus comparable coverage in ’07.
YouTube balks at splitting NFL package with Netflix, broadcast TV back in mix, per Ourand
The twists and turns continue over the NFL's five-game media rights package. Just hours after Alex Sherman of CNBC...
