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Home › Linear Media › Disney › ABC › Ratings Roundup: NASCAR All-Stars, IndyCar on ABC, Black-Eyed Susan

Ratings Roundup: NASCAR All-Stars, IndyCar on ABC, Black-Eyed Susan

by Jon Lewis
11 years ago
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After a dip last year, overnight ratings bounced back for NASCAR’s All-Star Race. In other news, overnights dropped for IndyCar qualifying, and NBCSN scored a small audience for the companion race to The Preakness Stakes.

NASCAR All-Star Overnights Up

  • The NASCAR Sprint Cup All-Star Race drew a 2.1 overnight rating on Fox Sports 1 Saturday night, up 24% from last year (1.7) and up a tick from 2013 on Speed Channel (2.0). Overnights prior to 2013 were not available. The 2.1 also marks a 40% increase over rain-delayed racing from Kansas on FS1 the previous week (1.5). (via ShowBuzz Daily)

Indy 500 Qualifying Down on ABC

  • Indianapolis 500 qualifying earned a 1.0 overnight rating on ABC Sunday afternoon, down 17% from last year (1.2), but the network’s highest IndyCar overnight of the young season (three telecasts). Keep in mind the telecast did not feature any actual qualifying, which was moved to later in the day due to an accident earlier in the day. Rained out coverage on Saturday drew a 0.6 overnight — down 25% from last year (0.8). (via Sports Business Daily)

Few Viewers For Preakness’ Black-Eyed Susan

  • Friday’s Black-Eyed Susan horse race, the companion to The Preakness Stakes, drew 100,000 viewers on NBCSN. Last year’s viewership was unavailable. The race earned less-than-half the audience of the Kentucky Oaks two weeks earlier (275K). (via Sports TV Ratings)
Tags: Horse Racing on NBCHorse Racing RatingsIndyCar on ABCIndyCar RatingsNASCAR on Fox SportsNASCAR RatingsOvernights
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Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

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3F3TWW9 Speedway, USA. 25th July, 2026. July 25, 2026 SPEEDWAY, Ind. - A Canon camera featuring NASCAR and TNT Sports branding is seen during Brickyard 400 race weekend at the Indianapolis Motor Speedway on Saturday, July 25, 2026, in Speedway, Indiana. Photo by Taylor Nickerson/Sipa USA Credit: Sipa USA/Alamy Live News

TNT NASCAR viewership mixed depending on methodology

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NASCAR viewership continues to take a "Big Data" hit on linear TV.

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Bomani Jones joins the pod, plus thoughts on Ernie Johnson's exit, World Series ratings and more
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Sports Ratings Tracker
logoSuperMotocross
The SMX World Championship Series, including the indoor AMA Supercross Championship and outdoor Pro Motocross Championship, averaged 614,000 viewers on NBC across a Nielsen-measured linear audience and streaming viewership tracked by Adobe Analytics — up 17% from last year.
logoNielsen updates NBC NFL viewership
Nielsen has reprocessed the viewership for NBC’s four NFL games from Week 1-3 of the season. The Patriots-Seahawks Kickoff Game has been updated to 25.2 million, up from an originally-reported 25.1 million. The Week 1 Cowboys-Giants “Sunday Night Football” game has been updated to 25.82 million, up from 25.66 million. Colts-Chiefs the following week has been updated to 24.43 million, up from 24.29 million. Finally, Rams-Broncos in Week 3 has been updated to 20.96 million, up from 20.77 million.
logoWNBA Semis
Last Wednesday’s Liberty-Dream WNBA semifinal Game 2 averaged 1.4 million viewers on ESPN, down from Mercury-Lynx in the comparable window last year (1.5M). Last year’s games took place earlier in the calendar and did not face the MLB Postseason. Read more
logoALDS
The MLB American League Division Series was averaging 3.4 million viewers on TNT Sports through Thursday, up 2% from last year’s ALDS on Fox Sports. Last Thursday’s Guardians-White Sox Game 4 averaged 3.8 million opposite NFL “Thursday Night Football,” on par with Brewers-Cubs in the same window last year. Read more
logoPresidents Cup
Final round coverage of golf’s Presidents Cup averaged 2.0 million viewers on NBC last Sunday across a Nielsen-measured linear audience (1.1 rating, 1.88M viewers) and streaming viewership tracked by Adobe Analytics — up 37% from the previous edition two years ago and the highest since 2017 (four telecasts).
logoNASCAR “Big Data”
NASCAR last week resumed reporting the official Nielsen “Big Data + Panel” ratings and viewership figures for its races, a move that coincides with Nielsen having rolled out a modified version of the methodology at the end of last month. The first race following that decision, Darlington over Labor Day weekend, averaged a 1.0 rating and 1.98 million viewers on USA Network — up 6% and 5% respectively from last year (1.0, 1.9M). Read more
logoDaytona
NASCAR Cup Series racing from Daytona averaged a 1.7 rating and 3.12 million viewers on NBC a week ago Saturday, per the “Big Data + Panel” methodology that is the official Nielsen currency, and a 1.8 and 3.51 million under the old “panel-only” metric NASCAR now publicizes for its races. Read more
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