The SEC on CBS juggernaut slowed down last week.
Saturday’s Florida/South Carolina matchup drew a 4.0 final rating on CBS, down 22% from last year’s game between LSU and Alabama (5.1), and down 7% from another LSU/Alabama matchup last week (4.3).
The 4.0 rating is the lowest of the season for a Florida Gators game on CBS.
For the first time in three weeks, CBS did not draw the highest rating of the weekend for a college football game, as ABC drew a 4.3 for its Saturday afternoon window. However, for the fourth straight week, the SEC on CBS topped Saturday Night Football on ABC.
Earlier in the day, Tennessee/Mississippi drew a 2.2 final rating, the lowest of the season for any college football telecast on CBS.
