Ratings dropped for both games of ABC’s college football doubleheader last Saturday.
Saturday Night Football, featuring Notre Dame/Pittsburgh, drew a 3.7 final rating on ABC — down 30% from a 5.3 last year, and but up a tick from a 3.6 for coverage featuring Connecticut/Cincinnati last week.
This marks the third straight week that ratings declined for Saturday Night Football. Ratings have dropped at least 30% each of the three weeks.
ABC drew better numbers earlier in the day. The network’s afternoon window, featuring Iowa/Ohio St., drew a 4.3 final rating — down just 2% from a 4.4 last year, and the highest rated college football telecast on the network since October 24.
Iowa/Ohio St. finished as the highest rated college football telecast of last week, topping Florida/South Carolina on CBS (4.0).
