For the fourth straight week, NASCAR failed to attract 2% of metered market households.
NASCAR Sprint Cup racing from Dover, the third race in the Chase For the Cup, drew a 1.8 overnight rating on NBCSN Sunday afternoon — down 14% from last year (2.1) and down 18% from 2013 (2.2), both of which aired on ESPN. The 1.8 is tied as the fourth-lowest Sprint Cup overnight of the season.
Five of the past six Sprint Cup races have had less than a 2.0 overnight, with New Hampshire (1.7), Chicago (1.8), Richmond (1.7) and Bristol (1.9) joining Sunday’s race. Including Kansas on Fox Sports 1 in May (1.5), six total races have failed to hit the 2.0 mark. By comparison, zero races last year fell below 2.0.
Overnight ratings have now declined for 16 of 17 Sprint Cup races on cable this season, with Kentucky in July the lone exception. That race, which was even in the metered markets, ended up declining in the final tally. There are only two more races on cable this season, Talladega at the end of the month and Martinsville in November.
(Sun. numbers via ShowBuzz Daily)
