Ratings and viewership for every single NFL telecast during the 2009-10 season.
96 NFL telecasts across FOX, NBC, CBS, ESPN and NFL Network averaged 16.6 million viewers during the 2009-10 season, up 14% from last year, and the highest average for an NFL season since 1990.
NBC was the highest rated, most-viewed NFL broadcaster during the season, as its 17 primetime games averaged an 11.7 rating and 19.4 million viewers — up 15% in ratings and 17% in viewership from last season (10.2, 16.6 mil), and up 17% and 21%, respectively, from ’07 (10.0, 16.0 mil).
NBC averaged the highest rating for any NFL broadcast partner in a given season since 2000, when ABC averaged a 12.7 for Monday Night Football.
Not far behind was FOX, which averaged an 11.4 rating and 19.1 million viewers for its coverage, up 9% in ratings and 12% in viewership from last year (10.5, 17.0 mil), and up 7% and 12%, respectively, from ’07 (10.7, 17.1 mil). This marks the most-viewed NFL season ever on FOX, as well as the second-highest rated.
CBS was a distant third, averaging 10.4 rating and 17.2 million viewers — up 4% in ratings and 6% in viewership from last year (10.0, 16.2 mil), and up 1% and 4%, respectively, from ’07 (10.3, 16.6 mil). Though well behind FOX and NBC, CBS averaged the most viewers for the AFC package in 23 years.
On ESPN, Monday Night Football averaged a 9.0 U.S. rating and 14.4 million viewers, up 18% in ratings and 20% in viewership from last year (7.6, 12.0 mil), and up 23% and 28%, respectively, from ’07 (7.3, 11.2 mil). This stands as ESPN’s highest rated, most-viewed NFL season since it began airing Monday night games in ’06.
Finally, NFL Network averaged a 3.1 U.S. rating and 5.5 million for its 8-game slate, up 35% in ratings and 48% in viewership from last year (2.3, 3.7 mil), and up 15% and 21%, respectively, from ’07 (2.7, 4.6 mil).
Average ratings/viewership for NFL telecasts since ’04
* NBC (2006-present); ABC (2004-05)
Viewership displayed in chart; ratings and viewership displayed in table
| Year | NBC* | FOX | CBS | ESPN | NFLN | |||||
|---|---|---|---|---|---|---|---|---|---|---|
| Rtg | Vwrs | Rtg | Vwrs | Rtg | Vwrs | Rtg | Vwrs | Rtg | Vwrs | |
| 2009 |
11.7
|
19,418
|
11.4
|
19,097
|
10.4
|
17,196
|
9.0
|
14,382
|
3.1
|
5,548
|
| 2008 |
10.2
|
16,638
|
10.5
|
16,992
|
10.0
|
16,211
|
7.6
|
11,962
|
2.3
|
3,378
|
| 2007 |
10.0
|
15,964
|
10.7
|
17,100
|
10.3
|
16,566
|
7.3
|
11,230
|
2.7
|
4,600
|
| 2006 |
11.0
|
17,504
|
10.6
|
16,600
|
9.8
|
15,248
|
8.2
|
12,325
|
1.9
|
3,100
|
| 2005 |
10.8
|
16,323
|
10.1
|
15,700
|
9.7
|
15,100
|
—
|
8,735
|
no games
|
|
| 2004 |
11.0
|
16,400
|
10.1
|
15,400
|
9.7
|
15,000
|
—
|
9,100
|
||
Ratings/viewership for every NFL telecast during 2009-10 season
All ratings are U.S. ratings
| Wk # | Date | Window | Featured game | Net | Rating | Viewers (000) |
|---|---|---|---|---|---|---|
|
1
|
Thu., 9/10/09 | Kickoff | Titans/Steelers | NBC |
12.8
|
20,909
|
| Sun., 9/13/09 | Single | Jets/Texans | CBS |
7.1
|
11,374
|
|
| Regional | Cowboys/Buccaneers | FOX |
8.6
|
14,149
|
||
| National | Washington/Giants | FOX |
14.8
|
25,109
|
||
| SNF | Bears/Packers | NBC |
12.6
|
21,102
|
||
| Mon., 9/14/09 | MNF | Bills/Patriots | ESPN |
8.9
|
14,001
|
|
| MNF | Chargers/Raiders | ESPN |
7.6
|
11,945
|
||
|
2
|
Sun., 9/20/09 | Single | Saints/Eagles | FOX |
9.6
|
15,411
|
| Regional | Patriots/Jets | CBS |
8.5
|
13,965
|
||
| National | Steelers/Bears | CBS |
14.5
|
23,879
|
||
| SNF | Giants/Cowboys | NBC |
15.1
|
24,817
|
||
| Mon., 9/21/09 | MNF | Colts/Dolphins | ESPN |
9.4
|
14,710
|
|
|
3
|
Sun., 9/27/09 | Single | Falcons/Patriots | FOX |
11.9
|
19,330
|
| Regional | Titans/Jets | CBS |
6.8
|
11,077
|
||
| National | Steelers/Bengals | CBS |
10.9
|
18,150
|
||
| SNF | Colts/Cardinals | NBC |
10.7
|
17,469
|
||
| Mon., 9/28/09 | MNF | Panthers/Cowboys | ESPN |
9.9
|
15,705
|
|
|
4
|
Sun., 10/4/09 | Single | Ravens/Patriots | CBS |
10.1
|
16,558
|
| Regional | Giants/Chiefs | FOX |
7.7
|
11,813
|
||
| National | Cowboys/Broncos | FOX |
13.1
|
22,026
|
||
| SNF | Chargers/Steelers | NBC |
11.0
|
18,416
|
||
| Mon., 10/5/09 | MNF | Packers/Vikings | ESPN |
13.2
|
21,839
|
|
|
5
|
Sun., 10/11/09 | Single | Cowboys/Chiefs | FOX |
9.5
|
15,709
|
| Regional | Raiders/Giants | CBS |
6.7
|
10,340
|
||
| National | Patriots/Broncos | CBS |
12.7
|
20,915
|
||
| SNF | Titans/Colts | NBC |
9.7
|
16,017
|
||
| Mon., 10/12/09 | MNF | Jets/Dolphins | ESPN |
8.4
|
13,137
|
|
|
6
|
Sun., 10/18/09 | Single | Giants/Saints | FOX |
11.0
|
17,837
|
| Regional | Ravens/Vikings | CBS |
9.3
|
15,094
|
||
| National | Titans/Patriots | CBS |
14.6
|
23,946
|
||
| SNF | Falcons/Bears | NBC |
10.9
|
18,170
|
||
| Mon., 10/19/09 | MNF | Chargers/Broncos | ESPN |
8.3
|
13,471
|
|
|
7
|
Sun., 10/25/09 | Single | Patriots/Buccaneers | CBS |
6.4
|
10,486
|
| Regional | Vikings/Steelers | FOX |
11.4
|
18,512
|
||
| National | Falcons/Cowboys | FOX |
16.8
|
28,399
|
||
| SNF | Cardinals/Giants | NBC |
9.1
|
14,975
|
||
| Mon., 10/26/09 | MNF | Eagles/Washington | ESPN |
8.1
|
12,766
|
|
|
8
|
Sun., 11/1/09 | Single | Jets/Dolphins | CBS |
8.4
|
13,522
|
| Regional | Giants/Eagles | FOX |
9.7
|
15,799
|
||
| National | Vikings/Packers | FOX |
17.4
|
29,820
|
||
| Mon., 11/2/09 | MNF | Falcons/Saints | ESPN |
7.7
|
12,374
|
|
|
9
|
Sun., 11/8/09 | Single | Cardinals/Bears | FOX |
9.7
|
15,866
|
| Regional | Dolphins/Patriots | CBS |
8.7
|
13,870
|
||
| National | Chargers/Giants | CBS |
11.8
|
19,285
|
||
| SNF | Cowboys/Eagles | NBC |
13.1
|
21,883
|
||
| Mon., 11/9/09 | MNF | Steelers/Broncos | ESPN |
9.9
|
16,002
|
|
|
10
|
Thu., 11/12/09 | TNF | Bears/49ers | NFLN |
2.4
|
3,899
|
| Sun., 11/15/09 | Single | Bengals/Steelers | CBS |
9.8
|
15,747
|
|
| Regional | Falcons/Panthers | FOX |
7.2
|
11,724
|
||
| National | Cowboys/Packers | FOX |
15.9
|
26,747
|
||
| SNF | Patriots/Colts | NBC |
13.7
|
22,392
|
||
| Mon., 11/16/09 | MNF | Ravens/Browns | ESPN |
6.5
|
10,196
|
|
|
11
|
Thu., 11/19/09 | TNF | Dolphins/Panthers | NFLN |
1.9
|
2,995
|
| Sun., 11/22/09 | Single | Washington/Cowboys | FOX |
10.8
|
17,978
|
|
| Regional | Colts/Ravens | CBS |
7.6
|
12,113
|
||
| National | Jets/Patriots | CBS |
12.9
|
21,748
|
||
| SNF | Eagles/Bears | NBC |
10.6
|
17,330
|
||
| Mon., 11/23/09 | MNF | Titans/Texans | ESPN |
7.7
|
12,078
|
|
|
12
|
Thu., 11/26/09 | Special | Packers/Lions | FOX |
11.1
|
21,990
|
| Special | Raiders/Cowboys | CBS |
11.6
|
25,207
|
||
| Special | Giants/Broncos | NFLN |
3.0
|
6,105
|
||
| Sun., 11/29/09 | Single | Colts/Texans | CBS |
9.9
|
15,690
|
|
| Regional | Washington/Eagles | FOX |
7.6
|
12,304
|
||
| National | Bears/Vikings | FOX |
14.3
|
23,559
|
||
| SNF | Steelers/Ravens | NBC |
11.5
|
19,210
|
||
| Mon., 11/30/09 | MNF | Patriots/Saints | ESPN |
12.9
|
21,402
|
|
|
13
|
Thu., 12/3/09 | TNF | Jets/Bills | NFLN |
1.9
|
3,069
|
| Sun., 12/6/09 | Single | Patriots/Dolphins | CBS |
10.0
|
16,296
|
|
| Regional | Eagles/Falcons | FOX |
8.9
|
14,367
|
||
| National | Cowboys/Giants | FOX |
16.6
|
27,834
|
||
| SNF | Vikings/Cardinals | NBC |
12.5
|
20,888
|
||
| Mon., 12/7/09 | MNF | Ravens/Packers | ESPN |
8.3
|
13,478
|
|
|
14
|
Thu., 12/10/09 | TNF | Steelers/Browns | NFLN |
2.8
|
4,547
|
| Sun., 12/13/09 | Single | Saints/Falcons | FOX |
10.6
|
17,805
|
|
| Regional | Bengals/Vikings | CBS |
9.7
|
15,656
|
||
| National | Chargers/Cowboys | CBS |
14.7
|
24,130
|
||
| SNF | Eagles/Giants | NBC |
12.7
|
20,882
|
||
| Mon., 12/14/09 | MNF | 49ers/Cardinals | ESPN |
8.3
|
13,077
|
|
|
15
|
Thu., 12/17/09 | TNF | Colts/Jaguars | NFLN |
3.8
|
6,195
|
| Sat., 12/19/09 | Special | Cowboys/Saints | NFLN |
5.7
|
10,497
|
|
| Sun., 12/20/09 | Single | Bengals/Chargers | CBS |
11.0
|
17,476
|
|
| Regional | Falcons/Jets | FOX |
6.7
|
10,363
|
||
| National | Packers/Steelers or 49ers/Eagles | FOX |
15.1
|
25,829
|
||
| SNF | Vikings/Panthers | NBC |
11.0
|
18,187
|
||
| Mon., 12/21/09 | MNF | Giants/Washington | ESPN |
7.3
|
11,343
|
|
|
16
|
Fri., 12/25/09 | Special | Chargers/Titans | NFLN |
3.3
|
6,883
|
| Sun., 12/27/09 | Single | Panthers/Giants | FOX |
9.0
|
14,991
|
|
| Regional | Ravens/Steelers | CBS |
9.4
|
15,777
|
||
| National | Broncos/Eagles | CBS |
16.3
|
28,240
|
||
| SNF | Cowboys/Washington | NBC |
10.9
|
19,042
|
||
| Mon., 12/28/09 | MNF | Vikings/Bears | ESPN |
10.4
|
17,006
|
|
|
17
|
Sun., 1/3/10 | Regional | Giants/Vikings | FOX |
9.6
|
15,617
|
| National | Steelers/Dolphins | CBS |
11.2
|
18,844
|
||
| Regional | Ravens/Raiders | CBS |
7.7
|
12,945
|
||
| National | Eagles/Cowboys | FOX |
15.2
|
26,453
|
||
| SNF | Jets/Bengals | NBC |
10.0
|
16,333
|
