- Ad rates for the Super Bowl have declined for only the second time in the history of the event. According to TNS Media Intelligence, CBS is charging $2.5 to $2.8 million for a 30-second ad during the February 7 game, down from $3 million for last year’s game on NBC. (Sports Business Daily)
- Showtime has reportedly selected the cast of characters for its new NASCAR series, Inside NASCAR. FOX Sports’ Chris Myers will host, with ESPN’s Brad Daughtery, TNT’s Kyle Petty, and Speed Channel’s Randy Pemberton serving as analysts. The show will debut on February 10. (Sports Business Daily)
- The U.S. Championship of the 2010 Little League World Series will air in primetime on ABC, part of a 16-week run of Saturday night sporting events on the network. (ESPN)
NBA adds more broadcast TV games in second year of rights deal
The NBA continues to grow its broadcast television presence in year two of its new media rights deal.
