- Last Sunday’s Kansas/Tennessee game drew a 2.5 final rating on CBS, the highest of the season for a college basketball game on any network. The game followed the Ravens/Patriots AFC Wild Card game, which drew a 16.9. Compared to last year’s Kentucky/Louisville game, which also followed an NFL Wild Card game, Kansas/Tennessee was up 14%. (Sports Business Daily)
- Recent NBA ratings on ESPN: The January 6 Lakers/Clippers game — ESPN’s first NBA telecast of the calendar year — drew a 1.4 U.S. rating and 2 million viewers. Two nights later, Celtics/Hawks drew a 1.2 and 2 million, while Cavaliers/Nuggets drew a 1.4 and 2.3 million. Last Sunday’s Cavaliers/Blazers game rounded out the NBA action with a 1.2 and 1.8 million. (Sports Business Daily)
- The U.S. Army All-American Bowl drew a 1.4 final rating on NBC last Saturday, down 7% from a 1.5 for last year’s game, and down 18% from a 1.7 in ’08. (Sports Business Daily)
NBA adds more broadcast TV games in second year of rights deal
The NBA continues to grow its broadcast television presence in year two of its new media rights deal.
