- NBC drew a 1.7 overnight for the Santa Anita Derby on Saturday afternoon, up 6% from both last year and 2008 (1.6 both years). The telecast outdrew NBC’s third round coverage of the Shell Houston Open earlier in the day (1.5) and the Red Wings/Flyers NHL telecast on Sunday (1.0). (Sports Business Daily)
- Monday’s Butler/Duke NCAA Basketball National Championship Game drew an 11.7/19 rating in Los Angeles, up 65% from last year and the market’s highest rating for the game since Florida/UCLA in ’06. The Los Angeles market contributed 963,000 of the 23.9 million viewers who tuned into the game. (Los Angeles Times)
- Saturday’s Coyotes/Oilers game drew a 1.34 rating on FS Arizona, the highest rating for a Coyotes telecast on the network since January ’04 (1.68). Ratings peaked at a 1.86. (Puck The Media)
YouTube balks at splitting NFL package with Netflix, broadcast TV back in mix, per Ourand
The twists and turns continue over the NFL's five-game media rights package. Just hours after Alex Sherman of CNBC...
