- The second edition of ESPN Sports Saturday drew a mere 0.4 overnight rating on ABC, down 33% from a 0.6 the previous week. The show drew the second-lowest overnight rating of any sports program on broadcast last weekend, ahead of only taped coverage of the Vancouver Paralympics on NBC (0.3). (Sports Business Daily)
- Final round coverage of the LPGA Kraft Nabisco Championship drew a 0.5/2 final rating and 803,000 viewers on CBS April 4, down 38% and 28%, respectively, from last year (0.8/2, 1.1 mil). (Media Life Magazine)
- NASCAR’s Goody’s Fast Pain Relief 500 drew a 2.0/6 final rating and 2.9 million viewers on FOX Monday, March 29. The race had been postponed from Sunday due to rain. (Media Life Magazine)
YouTube balks at splitting NFL package with Netflix, broadcast TV back in mix, per Ourand
The twists and turns continue over the NFL's five-game media rights package. Just hours after Alex Sherman of CNBC...
