- Regional MLB action featuring Rays/Yankees drew a 1.8 final rating and 2.866 million viewers on FOX Saturday afternoon, up 13% in ratings and 27% in viewership from coverage featuring Mets/Braves last year (1.6, 2.265 mil), but down 18% and 7%, respectively, from coverage on the comparable date in 2008 (2.2, 3.072 mil). This marks the tenth time in 15 telecasts that FOX has failed to draw a 2.0 rating for MLB coverage. (Sports Business Daily)
- ABC drew a 0.9 final rating and 1.348 million viewers for the IndyCar Honda Indy Toronto last Sunday, down a tick in ratings and 5% in viewership from last year (1.0, 1.414 mil). (Sports Business Daily)
- Final round coverage of the American Century Championship drew a 0.7 final rating and 940,000 viewers on NBC last Sunday, down 30% in ratings and 32% in viewership from last year (1.0, 1.373 mil), and down 22% and 23%, respectively, from 2008 (0.9, 1.222 mil). Second round action on Saturday drew a 0.5 and 707,000 viewers, down 44% in ratings and viewership from last year (0.9, 1.266 mil), and down 17% and 9%, respectively, from ’08 (0.6, 773,000). (Sports Business Daily)
Netflix MLB opener just shy of three million mark
The debut of Major League Baseball on Netflix set an MLB Opening Night viewership mark, albeit one that lasted...
