Recent sports media news, including a primetime slot for Florida/Alabama, increased coverage of The Masters on ESPN and a new agreement between Turner Sports and the NCAA.
- The October 2 Florida/Alabama college football game will air in primetime on CBS. The game will be the second half of a doubleheader, with Tennessee/LSU airing earlier in the day. Last year, CBS aired Florida/LSU in primetime. (sun-sentinel.com)
- Augusta National will allow ESPN to air two additional hours of The Masters next year. The network’s first and second round coverage will now air from 3-7:30 PM, as opposed to the previous 4-7:30 PM window. (ESPN.com)
- Turner Sports has agreed to a 14-year deal with the NCAA to “manage and operate the NCAA?s digital portfolio.” Under the agreement, Turner will run NCAA Digital — “encompassing NCAA.com and the NCAA’s various mobile sites and applications covering its 88 championships.” (TV By The Numbers, Sports Business Daily)
