A poor record and a blowout loss made the Cowboys much less of a draw than usual Sunday night.
The Cowboys’ 45-7 loss to the Packers, their seventh loss in eight games this season, earned a 12.4 overnight rating on NBC Sunday night — down 13% from Week 9 last year (DAL/PHI: 14.3), but up 4% from Week 9 in 2008 (NE/IND: 11.9).
The 12.4 overnight is the third-lowest for a Cowboys game on Sunday Night Football since NBC began airing Sunday night games in ’06.
Only Cowboys/Washington in Week 16 last year (11.6) and Cowboys/Eagles in Week 9 in 2007 (11.5) drew lower overnights.
Though down from last year, the telecast was up 5% from Steelers/Saints in Week 8 (11.8), which faced competition from the World Series on FOX.
Milwaukee led all markets with a 45.8 rating. Dallas-Ft. Worth finished a distant second with a 27.8, the lowest rating for a Sunday night Cowboys game in the market since NBC began airing Sunday Night Football.
San Antonio (20.3), Las Vegas (18.9) and Austin, TX (17.8) rounded out the top five.
(NBC press release from Fang’s Bites; Dallas Morning News)
