The Wimbledon singles finals highlight this weekend’s ratings predictions. Also on tap, the Gold Cup, Yankees-Red Sox, the U.S. Women’s Open, Premier Boxing Champions, and the NBA Summer League.
— U.S. Open: Third & Final Rounds. Predictions: 2.1 and 3.1; final ratings: 2.2 and 3.1.
— NASCAR Cup Series: Michigan. Prediction: 2.2; final ratings: 1.85.
— MLB: Red Sox-Astros. Prediction: 1.1; final rating: 1.1.
— FIFA Confederations Cup: New Zealand-Russia. Prediction: 0.2; final rating: N/A.
This Week’s Predictions
Wimbledon Women’s Final: V. Williams-Muguruza (9 AM Sat ESPN)
(Photo by Chaz Niell/Icon Sportswire)
In Serena Williams’ absence, Venus Williams’ run to the Wimbledon final was the best-case scenario for ESPN. Venus is still one of the most recognizable names in tennis, and her against-all-odds attempt at a first major title in nine years is arguably the most compelling story of the tournament. With that said, it would seem a tall order for Venus to match her sister’s drawing power. Serena’s back-to-back Wimbledon wins earned a 1.7 in 2015 and a 1.5 last year. The last non-Serena Wimbledon final had a 0.9. Expect something in the middle. Prediction: 1.4.
Wimbledon Men’s Final: Federer-Cilic (9 AM Sun ESPN)
Roger Federer is back atop men’s tennis (even if the rankings do not yet reflect that), going for his second major title of the season. His drawing power will be tested against Marin Cilic, who despite winning a major three years ago remains a relative unknown. Look for ratings to run about even with last year’s Andy Murray–Milos Raonic final, but sink compared to Federer’s previous appearance two years ago against Novak Djokovic (1.9). Prediction: 1.6.
Gold Cup: United States-Nicaragua (6:30 PM Sat FXX)
The network formerly known as Fox Soccer Channel hosts the USMNT Saturday night. FXX has not aired a sporting event since rebranding from Fox Soccer three years ago and some viewers — perhaps even many — may have a hard time finding the channel on the dial. The previous U.S. Gold Cup matches have earned ratings of 0.7 (FOX) and 0.5 (Fox Sports 1). Prediction: 0.4.
MLB: Yankees-Red Sox (4 PM Sat FS1, 1 PM Sun TBS, 8 PM Sun ESPN)
Not even at the height of their rivalry in the early 2000s did the Yankees and Red Sox command so much TV tonnage. The squads will play three games on three networks in 48 hours, starting with a matinee on FS1 Saturday and ending with a doubleheader on TBS and ESPN Sunday. The rivalry is not as strong a draw as it used to be, and 9-12 hours of national coverage might turn some viewers off. Predictions: 0.3 (FS1), 0.4 (TBS) and 1.4.
U.S. Women’s Open: Final Round (2 PM Sun FOX)
Outside of Michelle Wie’s win in 2014, it has been eight years since the U.S. Women’s Open last cracked a 1.0 rating. Last year and 2010 came closest, each scoring a 0.9. Will this year be any different? Wie’s early exit would seem to be a bad sign. Prediction: 0.8.
Premier Boxing Champions: Figueroa-Guerrero (8 PM Sat FOX)
Premier Boxing Champions returns to primetime network television for the first time since March, but Saturday’s card is far from a primetime matchup. As noted by ESPN.com, Figueroa has not fought in 19 months and Guerrero in 11, with the latter having lost four of his last six fights. Expect low numbers. Prediction 1.0.
NBA Summer League: Lakers-Nets (10 PM Sat ESPNU)
The Lakers have been the dominant draw of the NBA’s Summer League. Their matchup with the Celtics last Saturday posted a 0.7 rating in ESPN, on par with the network’s final doubleheader of the regular season and up 133% year-over-year. Other games have posted similarly large gains. The only thing that can stop L.A.’s ratings momentum is odd scheduling — while three of Saturday’s four quarterfinal games are on ESPN2, the Lakers will be on ESPNU. Prediction: 0.3.
Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.
The SMX World Championship Series, including the indoor AMA Supercross Championship and outdoor Pro Motocross Championship, averaged 614,000 viewers on NBC across a Nielsen-measured linear audience and streaming viewership tracked by Adobe Analytics — up 17% from last year.
Nielsen has reprocessed the viewership for NBC’s four NFL games from Week 1-3 of the season. The Patriots-Seahawks Kickoff Game has been updated to 25.2 million, up from an originally-reported 25.1 million. The Week 1 Cowboys-Giants “Sunday Night Football” game has been updated to 25.82 million, up from 25.66 million. Colts-Chiefs the following week has been updated to 24.43 million, up from 24.29 million. Finally, Rams-Broncos in Week 3 has been updated to 20.96 million, up from 20.77 million.
Last Wednesday’s Liberty-Dream WNBA semifinal Game 2 averaged 1.4 million viewers on ESPN, down from Mercury-Lynx in the comparable window last year (1.5M). Last year’s games took place earlier in the calendar and did not face the MLB Postseason. Read more
The MLB American League Division Series was averaging 3.4 million viewers on TNT Sports through Thursday, up 2% from last year’s ALDS on Fox Sports. Last Thursday’s Guardians-White Sox Game 4 averaged 3.8 million opposite NFL “Thursday Night Football,” on par with Brewers-Cubs in the same window last year. Read more
Final round coverage of golf’s Presidents Cup averaged 2.0 million viewers on NBC last Sunday across a Nielsen-measured linear audience (1.1 rating, 1.88M viewers) and streaming viewership tracked by Adobe Analytics — up 37% from the previous edition two years ago and the highest since 2017 (four telecasts).
NASCAR last week resumed reporting the official Nielsen “Big Data + Panel” ratings and viewership figures for its races, a move that coincides with Nielsen having rolled out a modified version of the methodology at the end of last month. The first race following that decision, Darlington over Labor Day weekend, averaged a 1.0 rating and 1.98 million viewers on USA Network — up 6% and 5% respectively from last year (1.0, 1.9M). Read more
NASCAR Cup Series racing from Daytona averaged a 1.7 rating and 3.12 million viewers on NBC a week ago Saturday, per the “Big Data + Panel” methodology that is the official Nielsen currency, and a 1.8 and 3.51 million under the old “panel-only” metric NASCAR now publicizes for its races. Read more