The Wimbledon singles finals highlight this weekend’s ratings predictions. Also on tap, the Gold Cup, Yankees-Red Sox, the U.S. Women’s Open, Premier Boxing Champions, and the NBA Summer League.
— U.S. Open: Third & Final Rounds. Predictions: 2.1 and 3.1; final ratings: 2.2 and 3.1.
— NASCAR Cup Series: Michigan. Prediction: 2.2; final ratings: 1.85.
— MLB: Red Sox-Astros. Prediction: 1.1; final rating: 1.1.
— FIFA Confederations Cup: New Zealand-Russia. Prediction: 0.2; final rating: N/A.
This Week’s Predictions
Wimbledon Women’s Final: V. Williams-Muguruza (9 AM Sat ESPN)
(Photo by Chaz Niell/Icon Sportswire)
In Serena Williams’ absence, Venus Williams’ run to the Wimbledon final was the best-case scenario for ESPN. Venus is still one of the most recognizable names in tennis, and her against-all-odds attempt at a first major title in nine years is arguably the most compelling story of the tournament. With that said, it would seem a tall order for Venus to match her sister’s drawing power. Serena’s back-to-back Wimbledon wins earned a 1.7 in 2015 and a 1.5 last year. The last non-Serena Wimbledon final had a 0.9. Expect something in the middle. Prediction: 1.4.
Wimbledon Men’s Final: Federer-Cilic (9 AM Sun ESPN)
Roger Federer is back atop men’s tennis (even if the rankings do not yet reflect that), going for his second major title of the season. His drawing power will be tested against Marin Cilic, who despite winning a major three years ago remains a relative unknown. Look for ratings to run about even with last year’s Andy Murray–Milos Raonic final, but sink compared to Federer’s previous appearance two years ago against Novak Djokovic (1.9). Prediction: 1.6.
Gold Cup: United States-Nicaragua (6:30 PM Sat FXX)
The network formerly known as Fox Soccer Channel hosts the USMNT Saturday night. FXX has not aired a sporting event since rebranding from Fox Soccer three years ago and some viewers — perhaps even many — may have a hard time finding the channel on the dial. The previous U.S. Gold Cup matches have earned ratings of 0.7 (FOX) and 0.5 (Fox Sports 1). Prediction: 0.4.
MLB: Yankees-Red Sox (4 PM Sat FS1, 1 PM Sun TBS, 8 PM Sun ESPN)
Not even at the height of their rivalry in the early 2000s did the Yankees and Red Sox command so much TV tonnage. The squads will play three games on three networks in 48 hours, starting with a matinee on FS1 Saturday and ending with a doubleheader on TBS and ESPN Sunday. The rivalry is not as strong a draw as it used to be, and 9-12 hours of national coverage might turn some viewers off. Predictions: 0.3 (FS1), 0.4 (TBS) and 1.4.
U.S. Women’s Open: Final Round (2 PM Sun FOX)
Outside of Michelle Wie’s win in 2014, it has been eight years since the U.S. Women’s Open last cracked a 1.0 rating. Last year and 2010 came closest, each scoring a 0.9. Will this year be any different? Wie’s early exit would seem to be a bad sign. Prediction: 0.8.
Premier Boxing Champions: Figueroa-Guerrero (8 PM Sat FOX)
Premier Boxing Champions returns to primetime network television for the first time since March, but Saturday’s card is far from a primetime matchup. As noted by ESPN.com, Figueroa has not fought in 19 months and Guerrero in 11, with the latter having lost four of his last six fights. Expect low numbers. Prediction 1.0.
NBA Summer League: Lakers-Nets (10 PM Sat ESPNU)
The Lakers have been the dominant draw of the NBA’s Summer League. Their matchup with the Celtics last Saturday posted a 0.7 rating in ESPN, on par with the network’s final doubleheader of the regular season and up 133% year-over-year. Other games have posted similarly large gains. The only thing that can stop L.A.’s ratings momentum is odd scheduling — while three of Saturday’s four quarterfinal games are on ESPN2, the Lakers will be on ESPNU. Prediction: 0.3.
Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.
NASCAR last week resumed reporting the official Nielsen “Big Data + Panel” ratings and viewership figures for its races, a move that coincides with Nielsen having rolled out a modified version of the methodology at the end of last month. The first race following that decision, Darlington over Labor Day weekend, averaged a 1.0 rating and 1.98 million viewers on USA Network — up 6% and 5% respectively from last year (1.0, 1.9M). Read more
NASCAR Cup Series racing from Daytona averaged a 1.7 rating and 3.12 million viewers on NBC a week ago Saturday, per the “Big Data + Panel” methodology that is the official Nielsen currency, and a 1.8 and 3.51 million under the old “panel-only” metric NASCAR now publicizes for its races. Read more
Last week’s U.S. Open mixed doubles semifinals and final averaged 492,000 viewers, up 43% from last year, which was the first year of the revamped mixed doubles tournament. That figure includes 552,000 for the final. Read more
NASCAR Cup Series racing from New Hampshire averaged a 0.9 rating and 1.69 million viewers on USA Network a week ago Sunday, per the Nielsen “Big Data + Panel” methodology that is the official currency, and a 1.0 and 1.79 million per the prior panel-only metric that NASCAR now reports for its races — both up from last year, when the race averaged a 0.7 and 1.29 million opposite NFL games. Read more
Final round coverage of the PGA Tour BMW Championship averaged a 2.2 rating and 3.85 million viewers on CBS a week ago Sunday, marking the largest audience for the tournament since the inaugural edition in 2007, won by Tiger Woods. Read more
FOX topped Week 2 of the NFL preseason with a 2.6 rating and 4.90 million viewers for a Sunday night Seahawks-Titans game August 23, down from the network’s lone preseason game last year, a higher-profile pairing of the Bears and Bills in the same Sunday night window (5.1M). Read more
The Brewers-Braves MLB Little League Classic averaged 2.02 million viewers on ESPN a week ago Sunday, marking the most-watched MLB telecast on the ESPN networks this season. Perhaps not coincidentally, it was also the only Sunday night game on ESPN this season, after the network gave up its “Sunday Night Baseball” package in the offseason. Read more