IndyCar viewership is trending up on NBCSN. In other news, Formula 1 viewership is also on the rise, and the NHRA posted a modest gain last weekend.
IndyCar Up on NBCSN
- NBCSN has averaged 474,000 viewers for IndyCar Series racing this season, up 16% from last year (408K) and the network’s highest average on record at this point of the season. Last Sunday’s Iowa race earned a 0.37 final rating and 534,000 viewers, exactly even with last year. Compared to 2015, when the race aired on a Saturday night, ratings increased 28% from a 0.29, but viewership slipped 1% from 541,000.
Formula 1 Also Up on NBC Networks
- Though last weekend, the Formula 1 season has averaged 579,000 viewers on the NBC family of networks — up 16% from last year (498K), with the caveat that last year’s average excludes the Canadian GP, which was preempted from NBC. Last Sunday’s Austrian GP pulled a 0.23 rating and 330,000 viewers on CNBC, up 10% in ratings and 5% in viewership from last year (0.21, 314K). Compared to 2015, when the race aired on NBCSN, viewership fell 37% from 525,000.
Modest Bump For NHRA
- Live NHRA eliminations from Chicago pulled a 0.34 final rating and 534,000 viewers on Fox Sports 1 last Sunday, up 3% in ratings and 7% in viewership from last year (0.33, 500K) but down a tick and 15% respectively from 2015 on ESPN2 (0.4, 630K). It delivered the third-largest audience this season for a race that did not follow NASCAR.
