At least in the metered markets, the U.S. Women’s Open was a ratings dud.
Final round coverage of the U.S. Women’s Open pulled a 0.6 overnight rating on FOX Sunday, down 40% from last year (1.0), down a tick from 2015 (0.7) and the tournament’s lowest final round overnight since at least 1996.
Sung Hyun Park‘s win earned a lower overnight than the final rounds of the Women’s PGA Championship two weeks earlier (0.7) and the Women’s British Open last year (0.8).
This is the first time since 2002 that the U.S. Women’s Open has not delivered the top golf overnight of the year. That year, ABC earned a slightly higher overnight for a one-hour telecast of the Dinah Shore Classic (2.3 to 2.2).
This year was the fifth of seven in which the U.S. Women’s Open has failed to crack a 1.0 overnight rating. The only exceptions were last year and Michelle Wie‘s win in 2014 (1.7). Wie was forced to withdraw due to injury at this year’s tournament.
[Nielsen]
