After a multi-year high at the Brickyard, NASCAR ratings resumed their downward slide.
NASCAR Cup Series racing from Pocono (Pa.) earned a 2.2 final rating and 3.7 million viewers on NBCSN Sunday afternoon, down 15% in ratings and 14% in viewership from 2015 (2.6, 4.3M). Last year’s race was postponed due to rain.
Kyle Busch‘s win ranks as the lowest rated edition of the race since at least 1998 and the least-watched since at least 2000. The previous lows were set in ’15.
Excluding rainouts, ratings and viewership have declined for 17 of 20 Cup Series races this season. New Hampshire was the 16th race to at least tie an all-time or decade-plus ratings low, and the 14th to do so in viewership.
Despite the lower numbers, Sunday’s race was the most-watched on cable since Martinsville on Fox Sports 1 in April (4.0M).
[Wknd. numbers via ShowBuzz Daily 8.1]
