Recent sports TV ratings news, including an increase for college basketball on CBS, numbers for the NBA on TNT, and multi-year highs for NFL pregame shows on FOX and CBS.
- CBS earned a 1.7 final rating and 2.730 million viewers for last Saturday’s Kentucky/North Carolina college basketball game, up 13% in ratings and 22% in viewership from the same matchup in the same timeslot last year (UNC/KEN: 1.5, 2.244 mil). (Sports Business Daily)
- The Celtics’ close Thursday night win over the 76ers drew a 1.1 U.S. rating and 1.687 million viewers on TNT. Later in the night, TNT drew a 0.9 and 1.310 million for Magic/Trail Blazers. Ratings/viewership for last year’s comparable games were unavailable. (TV By The Numbers)
- Through Week 13, CBS averaged a 2.9 rating and 4.393 million viewers for The NFL Today pregame show, up 21% and 20%, respectively, from last year (2.4, 3.670 mil), and the highest average since the network resumed NFL coverage in ’98. CBS still trails FOX, whose FOX NFL Sunday show averaged a 3.4 (best since 2004) and 5.3 million (best since 2001) through Week 13. (TV By The Numbers; Sports Business Daily)
