Sports Media Watch
  • Games Today
  • Schedules
    • NFL
      • Arizona Cardinals
      • Atlanta Falcons
      • Baltimore Ravens
      • Buffalo Bills
      • Carolina Panthers
      • Chicago Bears
      • Cleveland Browns
      • Cincinnati Bengals
      • Dallas Cowboys
      • Denver Broncos
      • Detroit Lions
      • Green Bay Packers
      • Houston Texans
      • Indianapolis Colts
      • Jacksonville Jaguars
      • Kansas City Chiefs
      • Las Vegas Raiders
      • Los Angeles Chargers
      • Los Angeles Rams
      • Miami Dolphins
      • Minnesota Vikings
      • New England Patriots
      • New Orleans Saints
      • New York Giants
      • New York Jets
      • Philadelphia Eagles
      • Pittsburgh Steelers
      • San Francisco 49ers
      • Seattle Seahawks
      • Tampa Bay Buccaneers
      • Tennessee Titans
      • Washington Commanders
    • NCAA
      • College Football
      • College Volleyball
      • Men’s College Basketball
      • Women’s College Basketball
      • College Softball
      • College Baseball
      • Men’s College Hockey
      • Women’s College Hockey
      • Field Hockey
      • College Gymnastics
      • Men’s College Lacrosse
      • Women’s College Lacrosse
      • College Wrestling
      • Men’s College Soccer
      • Women’s College Soccer
    • NBA
      • NBA Playoffs
      • Atlanta Hawks
      • Boston Celtics
      • Brooklyn Nets
      • Charlotte Hornets
      • Chicago Bulls
      • Cleveland Cavaliers
      • Dallas Mavericks
      • Denver Nuggets
      • Detroit Pistons
      • Golden State Warriors
      • Houston Rockets
      • Indiana Pacers
      • Los Angeles Clippers
      • Los Angeles Lakers
      • Memphis Grizzlies
      • Miami Heat
      • Milwaukee Bucks
      • Minnesota Timberwolves
      • New Orleans Pelicans
      • New York Knicks
      • Oklahoma City Thunder
      • Orlando Magic
      • Philadelphia 76ers
      • Phoenix Suns
      • Portland Trail Blazers
      • Sacramento Kings
      • San Antonio Spurs
      • Toronto Raptors
      • Utah Jazz
      • Washington Wizards
      • NBA G-League
      • FIBA
    • MLB
      • World Baseball Classic
      • Arizona Diamondbacks
      • Athletics
      • Atlanta Braves
      • Baltimore Orioles
      • Boston Red Sox
      • Chicago Cubs
      • Chicago White Sox
      • Cincinnati Reds
      • Cleveland Guardians
      • Colorado Rockies
      • Detroit Tigers
      • Houston Astros
      • Kansas City Royals
      • Los Angeles Angels
      • Los Angeles Dodgers
      • Miami Marlins
      • Milwaukee Brewers
      • Minnesota Twins
      • New York Mets
      • New York Yankees
      • Philadelphia Phillies
      • Pittsburgh Pirates
      • San Diego Padres
      • San Francisco Giants
      • Seattle Mariners
      • St. Louis Cardinals
      • Tampa Bay Rays
      • Texas Rangers
      • Toronto Blue Jays
      • Washington Nationals
    • NHL
      • Stanley Cup Playoffs
      • Anaheim Ducks
      • Boston Bruins
      • Buffalo Sabres
      • Calgary Flames
      • Carolina Hurricanes
      • Chicago Blackhawks
      • Colorado Avalanche
      • Columbus Blue Jackets
      • Dallas Stars
      • Detroit Red Wings
      • Edmonton Oilers
      • Florida Panthers
      • Los Angeles Kings
      • Minnesota Wild
      • Montreal Canadiens
      • Philadelphia Flyers
      • Pittsburgh Penguins
      • Nashville Predators
      • New Jersey Devils
      • New York Islanders
      • New York Rangers
      • Ottawa Senators
      • San Jose Sharks
      • Seattle Kraken
      • St. Louis Blues
      • Tampa Bay Lightning
      • Toronto Maple Leafs
      • Utah Mammoth
      • Vancouver Canucks
      • Vegas Golden Knights
      • Washington Capitals
      • Winnipeg Jets
      • IIHF
    • WNBA
      • Atlanta Dream
      • Chicago Sky
      • Connecticut Sun
      • Dallas Wings
      • Golden State Valkyries
      • Indiana Fever
      • Las Vegas Aces
      • Los Angeles Sparks
      • Minnesota Lynx
      • New York Liberty
      • Phoenix Mercury
      • Portland Fire
      • Seattle Storm
      • Toronto Tempo
      • Washington Mystics
    • Tennis
      • Australian Open
      • Indian Wells
      • Miami Open
      • French Open
      • Wimbledon
      • US Open
    • Golf
      • PGA Tour
      • LPGA
      • LIV Golf
      • TGL (Golf)
      • The Masters
      • PGA Championship
      • U.S. Open
      • U.S. Women’s Open
      • British Open
      • Ryder Cup
    • Soccer
      • FIFA World Cup
      • FIFA Club World Cup
      • Concacaf Gold Cup
      • UEFA Women’s Euros
      • Premier League
      • UEFA Champions League
      • MLS
      • NWSL
      • Serie A
      • Bundesliga
      • La Liga
    • Olympic Sports
      • Olympic Games
      • US Olympic Trials
      • Figure skating
      • Elite gymnastics
      • Track & Field
      • Cycling
    • Motorsports
      • NASCAR
      • Formula 1
      • IndyCar
      • NHRA
    • CFL
    • UFL
    • UFC
    • PBA Tour
    • Little League
    • Premier Lacrosse League
    • The Basketball Tournament
    • Athletes Unlimited
    • Unrivaled
    • PWHL
    • BIG3
  • Ratings
    • Ratings Tracker
    • Ratings Predictions
    • College Football TV Ratings
  • Features
    • Monday Musings
    • The Needle
    • On the Air
    • On Location
    • SMW Podcast
  • News
    • By sport
      • NFL
      • College football
      • NBA
      • WNBA
      • MLB
      • NHL
      • Soccer
      • Golf
      • Motorsports
      • Horse racing
      • Tennis
      • College basketball
      • Other College Sports
      • Combat sports
      • Olympics
      • Other sports
    • By network
      • RSNs
      • ESPN
      • ABC
      • FOX
      • NBC
      • CBS
      • TNT Sports
      • Amazon
      • Netflix
      • Apple
      • Golf Channel
      • NFL Network
      • MLB Network
      • Nexstar
      • Scripps
      • Univision
    • By topic
      • Rights Deals
      • Broadcasters
  • Contact
No Result
View All Result
Sports Media Watch
Today's Games
  • NFL Schedule
  • MLB Schedule
  • All Schedules
  • Ratings Tracker
  • Ratings News
  • Podcast

Home › News › Legal › NFL’s image still better than NBA’s.

NFL’s image still better than NBA’s.

by Jon Lewis
19 years ago
Share
Share
  • Share on X (Twitter)
  • Share on Bluesky
  • Share on Threads
  • Share via Email
  • Copy Link
2

The Michael Vick indictment is the cherry on top of a nightmare offseason for the National Football League. Since the Colts defeated the Bears in Superbowl XLI, the biggest news in the NFL has been the conduct of its players and the nearly daily arrests with which the league has had to contend.

And yet, even as the tales of Pacman Jones, Tank Johnson, the Cincinnati Bengals and now Vick dot the sports pages and seemingly blacken the league’s image, there is no doubt that the NFL will avoid any ill effects — as it is by far the most popular sports league in the U.S., and by the same token the most able to withstand any PR disasters. So, even as the NFL endures by far the worst offseason for any sport in recent memory, even as players seem to be arrested almost nightly, even as one of the biggest stars in the sport is facing a federal indictment, the league as a whole is perfectly fine.

And with that in mind, David Stern must be fuming.

While the NFL has, among others, Jones, Johnson, Vick and the entire Cincinnati Bengals roster — including but not limited to Chris Henry — almost constantly in some sort of legal trouble, NBA players have largely managed to stay out of significant trouble in recent months. While an NFL arrest is headline news on ESPN.com nearly every day, the newsworthiness of such events mainly the making of Roger Goodell, the NBA has had to deal with only two players in major legal trouble recently — Ron Artest and Stephen Jackson.

And yet, with most of the league staying out of significant trouble, it is the NBA that is looked to and branded a ‘thug’ league. It is the NBA with an image problem. Las Vegas reflected badly on the NBA, even though no players were involved in any legal problems — in fact, the only athlete in legal trouble stemming from the NBA All Star Weekend was Pacman Jones. A fight between players on the Knicks and Nuggets makes the nightly newscasts and is used as evidence of a league out of control, of sportsmanship destroyed, of that league shaming America yet again.

Why? Consider the fact that those who control the media actually like the NFL. They grew up playing football; it is their sport, along with baseball. It teaches their kind of morals: manhood, perseverance, toughness, sportsmanship. And even though those in the inner cities now make up the majority of players in the league, and even though their representatives such as Terrell Owens and the aforementioned Vick, Jones and Johnson have tried to ‘hood’ it up with endzone celebrations and insubordination, the game itself is still pure, still representative of what mainstream America values the most.

The NBA is a different story; the game of basketball is more suited to the tastes of those in the inner cities, the ‘others’. All flash, no fundamentals; players who mouth off at coaches and have too much power. Too much rap, too much hip hop, too much money, too much of that sub-culture that is so very despised at nearly every level within sports media. So the NBA is much easier to write off, even when the offenses of the players are not to the level of severity or frequency as their NFL counterparts. The NBA can freely be denigrated, the players referred to as a bunch of criminals, and any logic freely discarded because ‘who cares, it’s just the NBA’. ‘I didn’t grow up with it, it’s not my culture, it’s not my sport, so why shouldn’t I peddle egregious hyperbole and make the players and the league out to be gang members and criminals?’

Is it necessarily fair? Of course not. Using the legal troubles of a few players to cast aspersions upon an entire league is never fair; it is only ignorant and the action of a particularly dangerous portion of society. That is true in regards to the NFL and the NBA. That being said, it is only the NBA that suffers the indignity of its players being denigrated, of its entire image being sullied over misdeeds both perceived and real, of declining ratings being used as evidence that America is tired of players whose very existence — if one believes certain elements of the media — must have been first concocted by the writers of Birth of a Nation.

For a game that stands outside of the mainstream and resides in an oft-criticized subculture, the mainstream sports media is unwilling to look the other way. At the same time, generalizations are conveniently left at home when discussing a sport more recognizable, a sport the inner-city does not quite own yet, a sport that still has mainstream appeal.

And so, even in this offseason of discontent, even with a dizzying variety of legal issues incurred by players, even with one of the biggest stars in the sport facing a federal indictment, the NFL can rest easily knowing its image will never be worse than that of the NBA.

Previous Post

Michael Vick roundup.

Next Post

PETA targets NFL.

Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

Related

The Walt Disney Company

News: Disney+, LIV Golf, ESPN and more

by Derek Futterman
3 hours ago
2

Disney+ is adding more college football simulcasts this season; LIV Golf has funding for the league to continue; and...

3EFXJP5 Laurel, United States. 16th May, 2026. The 151st Preakness Stakes at Laurel Park in Laurel, Maryland on Saturday, May 16, 2026. Pimlico Race Course, where the Preakness is typically held, was demolished in June 2025 for a $400 million renovation. Photo by Bonnie Cash/UPI Credit: UPI/Alamy Live News

Preakness staying with NBC, will move back a week into Sunday slot

by Jon Lewis
10 hours ago
11

The Preakness Stakes is moving back a week -- and a day -- but staying with its longtime broadcast...

ATLANTA, GA - NOVEMBER 16:  Former Carolina player Luke Kuechly on the field prior to the start of the NFL game between the Carolina Panthers and the Atlanta Falcons on November 16th, 2025 at Mercedes-Benz Stadium in Atlanta, GA.  (Photo by Rich von Biberstein/Icon Sportswire)

On the Air: How Luke Kuechly can become NFL TV’s newest star

by Armand Broady
11 hours ago
2

On the latest "On the Air," Armand Broady examines the broadcasting potential of new Netflix NFL analyst Luke Kuechly.

Paramount

Ellison: Paramount should be looked at “as a buyer of sports rights”

by Derek Futterman
11 hours ago
3

At a time of uncertainty in sports media, Paramount chairman/CEO David Ellison said Tuesday that the company should be...

Sponsored

Wilson

Golf Summer Sale

Learn More
This site may receive a commission.

SMW Podcast

Ice Cube and Jeff Kwatinetz of BIG3 join the pod, plus what is Tony Romo's future at CBS?
0:000:00
Sports Ratings Tracker
logo3M Open
Last weekend’s final round of the PGA TOUR 3M Open from Minneapolis averaged a 2.1 rating and 3.71 million viewers on CBS, marking the largest audience on record for the event (debuted in 2019). Read more
logoFever-Storm
Tuesday’s Fever-Storm WNBA regular season game averaged 1.4 million viewers on ESPN, trailing only Fever-Aces earlier in the month (1.55M) as the most-watched WNBA game on cable or streaming this season.
logoESPYs
Last week’s ESPY Awards averaged a 1.4 rating and 2.6 million viewers on ABC, trailing only an audience of 2.64 million two years ago — when coverage was delayed due to a special report — as the largest audience for the event since 2019 (3.87M). Read more
logoBIG3 Week 4
The fourth week of the BIG3 basketball season averaged a 0.3 rating and 596,000 viewers on CBS last weekend, flat and up 1% respectively from last year (0.3, 588K), a figure that is within the margin that can be explained by Nielsen methodological changes. Read more
logoAmerican Century Championship
Final round coverage of the American Century Championship celebrity golf tournament averaged 1.5 million viewers on NBC across a Nielsen-measured linear audience (0.9 rating, 1.50M viewers) and streaming viewership tracked by Adobe Analytics — up 49% from last year (1.0M) and the highest for the event since 2004 (1.6M). Read more
logoScottish Open
Final round coverage of the Scottish Open golf tournament averaged a 1.2 rating and 1.944 million viewers on CBS last Sunday, virtually even with the live portion of last year’s final round, which ended about an hour earlier than scheduled due to inclement weather (1.943M). (Compared to last year’s full window, which included 45 minutes of replay coverage, viewership increased 16% from 1.67 million.) Read more
logoRain-delayed Atlanta
Last weekend’s rain-delayed NASCAR Cup Series race from Atlanta averaged a 0.8 rating and 1.47 million viewers on TNT Sports, per the official Nielsen “Big Data + Panel” methodology, and a 0.9 and 1.57 million per the old ‘panel-only’ metric NASCAR is now publicizing — both down from last year’s race at the track, which was not as severely delayed (1.61M). Read more
Add SMW as a trusted source in Google News.

Latest Posts

News: Disney+, LIV Golf, ESPN and more

Preakness staying with NBC, will move back a week into Sunday slot

On the Air: How Luke Kuechly can become NFL TV’s newest star

Ellison: Paramount should be looked at “as a buyer of sports rights”

Paramount-WBD trial set for March

Netflix officially adds Kuechly as game analyst; Foles set to debut in studio

Sports Media Watch

About • Contact • Report an Error • Privacy

© 2026 Jon Lewis, Sports Media Watch

No Result
View All Result
  • Games Today
  • Schedules
    • NFL
      • Arizona Cardinals
      • Atlanta Falcons
      • Baltimore Ravens
      • Buffalo Bills
      • Carolina Panthers
      • Chicago Bears
      • Cleveland Browns
      • Cincinnati Bengals
      • Dallas Cowboys
      • Denver Broncos
      • Detroit Lions
      • Green Bay Packers
      • Houston Texans
      • Indianapolis Colts
      • Jacksonville Jaguars
      • Kansas City Chiefs
      • Las Vegas Raiders
      • Los Angeles Chargers
      • Los Angeles Rams
      • Miami Dolphins
      • Minnesota Vikings
      • New England Patriots
      • New Orleans Saints
      • New York Giants
      • New York Jets
      • Philadelphia Eagles
      • Pittsburgh Steelers
      • San Francisco 49ers
      • Seattle Seahawks
      • Tampa Bay Buccaneers
      • Tennessee Titans
      • Washington Commanders
    • NCAA
      • College Football
      • College Volleyball
      • Men’s College Basketball
      • Women’s College Basketball
      • College Softball
      • College Baseball
      • Men’s College Hockey
      • Women’s College Hockey
      • Field Hockey
      • College Gymnastics
      • Men’s College Lacrosse
      • Women’s College Lacrosse
      • College Wrestling
      • Men’s College Soccer
      • Women’s College Soccer
    • NBA
      • NBA Playoffs
      • Atlanta Hawks
      • Boston Celtics
      • Brooklyn Nets
      • Charlotte Hornets
      • Chicago Bulls
      • Cleveland Cavaliers
      • Dallas Mavericks
      • Denver Nuggets
      • Detroit Pistons
      • Golden State Warriors
      • Houston Rockets
      • Indiana Pacers
      • Los Angeles Clippers
      • Los Angeles Lakers
      • Memphis Grizzlies
      • Miami Heat
      • Milwaukee Bucks
      • Minnesota Timberwolves
      • New Orleans Pelicans
      • New York Knicks
      • Oklahoma City Thunder
      • Orlando Magic
      • Philadelphia 76ers
      • Phoenix Suns
      • Portland Trail Blazers
      • Sacramento Kings
      • San Antonio Spurs
      • Toronto Raptors
      • Utah Jazz
      • Washington Wizards
      • NBA G-League
      • FIBA
    • MLB
      • World Baseball Classic
      • Arizona Diamondbacks
      • Athletics
      • Atlanta Braves
      • Baltimore Orioles
      • Boston Red Sox
      • Chicago Cubs
      • Chicago White Sox
      • Cincinnati Reds
      • Cleveland Guardians
      • Colorado Rockies
      • Detroit Tigers
      • Houston Astros
      • Kansas City Royals
      • Los Angeles Angels
      • Los Angeles Dodgers
      • Miami Marlins
      • Milwaukee Brewers
      • Minnesota Twins
      • New York Mets
      • New York Yankees
      • Philadelphia Phillies
      • Pittsburgh Pirates
      • San Diego Padres
      • San Francisco Giants
      • Seattle Mariners
      • St. Louis Cardinals
      • Tampa Bay Rays
      • Texas Rangers
      • Toronto Blue Jays
      • Washington Nationals
    • NHL
      • Stanley Cup Playoffs
      • Anaheim Ducks
      • Boston Bruins
      • Buffalo Sabres
      • Calgary Flames
      • Carolina Hurricanes
      • Chicago Blackhawks
      • Colorado Avalanche
      • Columbus Blue Jackets
      • Dallas Stars
      • Detroit Red Wings
      • Edmonton Oilers
      • Florida Panthers
      • Los Angeles Kings
      • Minnesota Wild
      • Montreal Canadiens
      • Philadelphia Flyers
      • Pittsburgh Penguins
      • Nashville Predators
      • New Jersey Devils
      • New York Islanders
      • New York Rangers
      • Ottawa Senators
      • San Jose Sharks
      • Seattle Kraken
      • St. Louis Blues
      • Tampa Bay Lightning
      • Toronto Maple Leafs
      • Utah Mammoth
      • Vancouver Canucks
      • Vegas Golden Knights
      • Washington Capitals
      • Winnipeg Jets
      • IIHF
    • WNBA
      • Atlanta Dream
      • Chicago Sky
      • Connecticut Sun
      • Dallas Wings
      • Golden State Valkyries
      • Indiana Fever
      • Las Vegas Aces
      • Los Angeles Sparks
      • Minnesota Lynx
      • New York Liberty
      • Phoenix Mercury
      • Portland Fire
      • Seattle Storm
      • Toronto Tempo
      • Washington Mystics
    • Tennis
      • Australian Open
      • Indian Wells
      • Miami Open
      • French Open
      • Wimbledon
      • US Open
    • Golf
      • PGA Tour
      • LPGA
      • LIV Golf
      • TGL (Golf)
      • The Masters
      • PGA Championship
      • U.S. Open
      • U.S. Women’s Open
      • British Open
      • Ryder Cup
    • Soccer
      • FIFA World Cup
      • FIFA Club World Cup
      • Concacaf Gold Cup
      • UEFA Women’s Euros
      • Premier League
      • UEFA Champions League
      • MLS
      • NWSL
      • Serie A
      • Bundesliga
      • La Liga
    • Olympic Sports
      • Olympic Games
      • US Olympic Trials
      • Figure skating
      • Elite gymnastics
      • Track & Field
      • Cycling
    • Motorsports
      • NASCAR
      • Formula 1
      • IndyCar
      • NHRA
    • CFL
    • UFL
    • UFC
    • PBA Tour
    • Little League
    • Premier Lacrosse League
    • The Basketball Tournament
    • Athletes Unlimited
    • Unrivaled
    • PWHL
    • BIG3
  • Ratings
    • Ratings Tracker
    • Ratings Predictions
    • College Football TV Ratings
  • Features
    • Monday Musings
    • The Needle
    • On the Air
    • On Location
    • SMW Podcast
  • News
    • By sport
      • NFL
      • College football
      • NBA
      • WNBA
      • MLB
      • NHL
      • Soccer
      • Golf
      • Motorsports
      • Horse racing
      • Tennis
      • College basketball
      • Other College Sports
      • Combat sports
      • Olympics
      • Other sports
    • By network
      • RSNs
      • ESPN
      • ABC
      • FOX
      • NBC
      • CBS
      • TNT Sports
      • Amazon
      • Netflix
      • Apple
      • Golf Channel
      • NFL Network
      • MLB Network
      • Nexstar
      • Scripps
      • Univision
    • By topic
      • Rights Deals
      • Broadcasters
  • Contact

© 2026 Jon Lewis, Sports Media Watch