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Home › NBA › NBA can’t be NFL.

NBA can’t be NFL.

by Jon Lewis
20 years ago
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Woah woah woah. What’s the point of racial anxiety here? White people beat each other up in pro-sports all the time. And those sports (hockey and baseball) tend to have wooden sticks and sharp, flesh cutting shoes involved. This is just a bunch of intense, competitive, testosterone’d up dudes brawling because they’re angry. I think it’s the tut-tutters who get all queasy and nervouse every time black people punch each other in public who are betraying some odd attitudes about race. Can’t black men just be men who punch other men occasionally like men have been doing to eachother since men were invented? Do they really have to aspire to some higher level of restraint for fear of confirming the racist attitudes of racist assholes? Sounds kind of like telling the asian kid to slack on his math test or the jewish guy to throw his money around. “Wouldn’t want the bigots going around i-told-you-so-ing”. Fuck ’em. They’re bigots, who cares what they think?

David Stern does. And as long has he continues to, the NBA will suffer. David Stern has been catering to those bigots for going on two years now, and he will continue to in an effort to make attendance and television ratings increase.

By playing to the ignorant majority, David Stern will destroy his league. The NBA will never be a favorite of the masses. How it ever was is a statement to just how amazing Michael Jordan, Magic Johnson and Larry Bird were. Any league with mostly black players is not going to have mainstream success, with the lone exception of the NFL–where players are covered up by helmets, remain mostly anonymous, can be cut at any moment, don’t have guaranteed contracts, are under the complete control of coaches, and must conform to such an extreme that even celebrating touchdowns is frowned upon and penalized. And, of course, the biggest reason the NFL succeeds is because it’s football, the most loved sport in the country.

The NBA can succeed just the way it is as a successful niche sport, just below baseball, but still holding its own. There are enough NBA fans to maintain the ratings the league has now, and though those ratings aren’t spectacular, they are decent enough. For the last two years, the NBA has set attendance records, and that isn’t likely to change too dramatically even with the demise of the Pacers, 76ers and Knicks. The last thing the NBA needs to do is try to become the NFL, where everything about the players is censored. It’s okay to censor your players when your game is the draw. Football is why people watch the NFL, not for the individuals. Basketball, NBA basketball at least, is far different; people watch to see the artistry of LeBron James and Kobe Bryant, the dominance of Shaq in his prime. The individuals are incidental in the NFL and crucial in the NBA.

Censoring the players’ personalities, turning them into cookie cutter ideas of what black men should be, that is deferential, humble, meek and unassuming, will be the death of the NBA. The league is about personality, about celebrating the greatness of individuals who are not only spectacular themselves but also make their teammates great as well. The league is not about everyone looking the same, acting the same, being the same. The league is not about burying greatness and personality under a mask so that it is ignored. It’s about larger than life superstars like Shaquille O’Neal and Michael Jordan, Larry Bird and Magic Johnson. Charismatic, exciting stars.

David Stern is trying to take that away. First, make them dress the same. Not just on the court, but off of it. Then, make them use their inside voices, treat them like children, put them in time out when they yell or get frustrated. Give them a new ball without consulting them. Control them. Squeeze out that personality and make them acceptable for those who hate them.

Yes, personality can be bad sometimes. The pathetic ‘bravado’ of Nate Robinson and Carmelo Anthony is not what people celebrate about the NBA. But forcing all the players to conform to a disgusting idea of what is correct behavior just because of the misdeeds of a few is wrong. And David Stern will pay, with the destruction of his league and the dedicated fan base behind it.

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Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

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