NBA viewership is up slightly; the Big Ten continues to draw; and more sports ratings news.
NBA viewership up from same number of games last year
NBA regular season games have averaged 1.06 million viewers across ABC, ESPN, TNT and NBA TV through 141 telecasts, up 3% from the same number of games last season. Keep in mind that last season began two months earlier.
In the final games before the All-Star break, TNT averaged 1.06 million for Heat-Pelicans Thursday night — down 31% from Clippers-Rockets last year (1.53M). The previous night, ESPN pulled 1.09 million for Nets-Rockets and 1.32 million for Warriors-Blazers, up 30% and down 10% respectively from last year’s comparable doubleheader (Pacers-Bucks: 839K; Pelicans-Mavericks: 1.47M).
In related action, Thursday’s NBA All-Star draft averaged 774,000 — up 37% from last year (566K) — and the premiere of TNT’s Inside the NBA documentary “The Inside Story” averaged 609,000.
Big Ten continues to draw
Thursday’s Michigan State-Michigan men’s college basketball game averaged 1.00 million viewers on ESPN, up 6% from Illinois-Ohio State last year (944K). Including the Champions Classic and holidays, it was the 12th weekday game this season with at least one million viewers — ten of which have featured at least one Big Ten team.
The Texas-Oklahoma nightcap drew 545,000 (+4%).
Plus: NHL, Premier League, PGA Tour
Capitals-Bruins averaged 549,000 viewers on the latest edition of NHL Wednesday Night Hockey on NBCSN, down 6% from Penguins-Capitals last year (582K). The Blues-Ducks nightcap had 206,000 (-32%). … Last Sunday’s Chelsea-Manchester City Premier League match averaged 828,000 viewers on NBCSN (including additional streaming data not tracked by Nielsen), trailing only Liverpool-Manchester City three weeks earlier (1.06M) as the most-watched February EPL match ever on cable. … Thursday’s opening round of the Arnold Palmer Invitational averaged 484,000 viewers on Golf Channel, up 27% from last year (379K).
[Nielsen estimates from ShowBuzz Daily 3.4, 3.5, NBC Sports PR 3.4]










