Once again, NASCAR ratings fell on ABC.
The Subway 500 on ABC averaged a 3.3 overnight rating Sunday, down 6% from a 3.5 rating for the same race last year. The 3.3 overnight is tied with the Dodge Dealers 400 on 9/23 as the second-lowest rated NASCAR race on broadcast this year.
So far, the four lowest overnight ratings for NASCAR on broadcast television since 2004 have come on ABC. Through seven races, NASCAR on ABC is averaging a 3.5 metered market rating. To put that in perspective, NBC averaged a 4.1* metered market rating for eleven NASCAR races last year, and FOX averaged a 4.9^ metered market rating for eleven NASCAR races earlier this season.
Metered market ratings for NASCAR on ABC.
4.1: Chevy Rock and Roll 400 (Sat., 9/8, 7:30 PM)
2.8: Sylvania 300 (Sun., 9/16, 2:00 PM)
3.3: Dodge Dealers 400 (Sun., 9/23, 1:30 PM)
2.8: LifeLock 400 (Sun., 9/30, 2:00 PM)
4.2: UAW-Ford 500 (Sun., 10/7, 2:00 PM)
4.0: Bank of America 500 (Sat., 10/13, 7:30 PM)
3.3: Subway 500 (Sun., 10/21, 1:30 PM)
Lowest metered market NASCAR ratings since 2004.
(broadcast television only)
2.8: Sylvania 300 (9/16/07, ABC)
2.8: LifeLock 400 (9/30/07, ABC)
3.3: Dodge Dealers 400 (9/23/07, ABC)
3.3: Subway 500 (10/21/07, ABC)
3.4: Banquet 400 (10/1/06, NBC)
3.5: Subway 500 (10/22/06, NBC)
3.6: Banquet 400 (10/9/05, NBC)
3.8: Subway 500 (10/23/05, NBC)
3.9: Bass Pro Shops MBNA 500 (10/30/05, NBC)
*: The 4.1 metered market average for NASCAR coverage on NBC in 2006 does not include the Daytona 500.
^: The 4.9 metered market average for NASCAR coverage on FOX in 2007 does not include the Daytona 500 or the Autism Speaks 400, which aired on a Monday afternoon.
