FOX earned strong numbers for the Week 2 NFL singleheader window.
NFL action featuring Bears/Saints in 38% of markets earned a 13.6 overnight rating on FOX Sunday afternoon, up 11% from last year (CHI/DAL*: 12.3), and up 31% from 2009 (NO/PHI*: 10.4).
The telecast also included Cowboys/49ers in 30% of markets.
Despite the solid increase, the singleheader window still trailed the national window on CBS (SD/NE*: 15.1) and Sunday Night Football on NBC (PHI/ATL: 15.7).
(This year’s numbers from Sports Business Daily; asterisk indicates featured game of regional window)
