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Home › News › News: Walton telecast, NFL in Europe, LIV Golf, and more

News: Walton telecast, NFL in Europe, LIV Golf, and more

by Adam Gostomelsky
4 years ago
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Portland, OR - November 24, 2017 - Veterans Memorial Coliseum: Bill Walton during the 2017 PK-80 Phil Knight Invitational.
(Photo by Eric Lars Bakke / ESPN Images)

Portland, OR - November 24, 2017 - Veterans Memorial Coliseum: Bill Walton during the 2017 PK-80 Phil Knight Invitational. (Photo by Eric Lars Bakke / ESPN Images)

Bill Walton lands an alternative NBA telecast. Plus: the NFL will play more games in Europe than ever before; more details about LIV Golf and The CW; and more sports media news.

Bill Walton to host alternative NBA broadcast

As first reported by the New York Post‘s Andrew Marchand and then officially announced by the NBA, NBA Hall of Famer and current ESPN broadcaster Bill Walton will headline an alternate presentation of NBA games on the NBA app titled Throw it down with Bill Walton. Walton, who worked NBA games throughout the 1990s and 2000s on NBC and later ESPN/ABC, will be joined by Fox Sports’ Jason Benetti for the five Monday broadcasts. The first game will be Spurs-Trail Blazers on January 23. The first telecast will be shot at Walton’s home in San Diego and feature fellow Hall of Famer Julius Erving and Nike co-founder Phil Knight as special guests. (Marchand 1.19)

NFL announces five European games for 2023

The NFL announced this week that it will host five regular season games in Europe in 2023, the most in league history. The usual three London games will see the Bills and Titans host one game each at Tottenham Hotspur Stadium and the Jaguars host a game at Wembley Stadium. The other two games are set for Germany with host teams Kansas City and New England. Although Munich and Frankfurt are considered frontrunners, the specific host cities will be formally announced at a later date. Notably, there will not be in an NFL game in Mexico City in 2023, due to Estadio Azteca renovations for the 2026 World Cup. (NFL 1.19)

LIV Golf and CW deal details

The LIV Golf Tour has officially announced its media rights deal with The CW. Under the multiyear deal, The CW broadcast network will air weekend coverage of each of the 14 tournaments, with the Friday first round telecasts set for The CW app alone. Per ESPN, the deal is a revenue-sharing agreement in which The CW will not owe a rights fee. LIV Golf will also have to continue to pay production costs, as it did in its first season. LIV Golf tees off its season on February 24 at the El Camaleon Golf Club in Playa Del Carmen, Mexico. (ESPN 1.19)

Plus: NBA BBC deal, IOC Europe deal, Apple Premier League

The NBA has reached an agreement with the BBC to televise nine games this season, including an NBA Finals game. … The IOC signed a deal with Warner Bros. Discovery and the European Broadcasting Union to televise Olympic Games in Europe through 2032. … Apple is rumored to be preparing a bid for the UK’s domestic Premier League rights with the Sky Sports and BT Sport deal expiring in 2025. … (Front Office Sports NBA 1.19, Front Office Sports IOC 1.18, Daily Mail 1.13)

Tags: LIV GolfNBA Broadcasters
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Adam Gostomelsky

Adam Gostomelsky is an Indianapolis based writer and recent graduate from Northeastern University. While at Northeastern, Adam helped co-found and manage The Red & Black, the Northeastern campus athletics magazine. A hybrid between The Players' Tribune and Sports Illustrated, the magazine has a distribution list of over 1,000 people and was featured on an episode of NESN's TV series, “Tales of the Howlin’ Huskies," in February 2020. Adam can be contacted at adamgostomelsky@gmail.com.

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logoSuperMotocross
The SMX World Championship Series, including the indoor AMA Supercross Championship and outdoor Pro Motocross Championship, averaged 614,000 viewers on NBC across a Nielsen-measured linear audience and streaming viewership tracked by Adobe Analytics — up 17% from last year.
logoNielsen updates NBC NFL viewership
Nielsen has reprocessed the viewership for NBC’s four NFL games from Week 1-3 of the season. The Patriots-Seahawks Kickoff Game has been updated to 25.2 million, up from an originally-reported 25.1 million. The Week 1 Cowboys-Giants “Sunday Night Football” game has been updated to 25.82 million, up from 25.66 million. Colts-Chiefs the following week has been updated to 24.43 million, up from 24.29 million. Finally, Rams-Broncos in Week 3 has been updated to 20.96 million, up from 20.77 million.
logoWNBA Semis
Last Wednesday’s Liberty-Dream WNBA semifinal Game 2 averaged 1.4 million viewers on ESPN, down from Mercury-Lynx in the comparable window last year (1.5M). Last year’s games took place earlier in the calendar and did not face the MLB Postseason. Read more
logoALDS
The MLB American League Division Series was averaging 3.4 million viewers on TNT Sports through Thursday, up 2% from last year’s ALDS on Fox Sports. Last Thursday’s Guardians-White Sox Game 4 averaged 3.8 million opposite NFL “Thursday Night Football,” on par with Brewers-Cubs in the same window last year. Read more
logoPresidents Cup
Final round coverage of golf’s Presidents Cup averaged 2.0 million viewers on NBC last Sunday across a Nielsen-measured linear audience (1.1 rating, 1.88M viewers) and streaming viewership tracked by Adobe Analytics — up 37% from the previous edition two years ago and the highest since 2017 (four telecasts).
logoNASCAR “Big Data”
NASCAR last week resumed reporting the official Nielsen “Big Data + Panel” ratings and viewership figures for its races, a move that coincides with Nielsen having rolled out a modified version of the methodology at the end of last month. The first race following that decision, Darlington over Labor Day weekend, averaged a 1.0 rating and 1.98 million viewers on USA Network — up 6% and 5% respectively from last year (1.0, 1.9M). Read more
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