MCBB

Kentucky may be the story of the college basketball season, but the North Carolina/Duke rivalry remains the sport's biggest draw....

Once again, Kentucky's undefeated run generated strong numbers for ESPN. Tuesday's Kentucky/Tennessee college basketball game drew 2.5 million viewers on...

After their two meetings last year generated some of the strongest college hoops audiences ever on ESPN, this year's first...

For the first time since joining ESPN, Dick Vitale will not be behind the mic for North Carolina/Duke. In other...

Ratings have increased by double-digits for the NBA-leading Golden State Warriors. In other news, the Cavaliers generated yet another increase...

Kentucky delivered strong numbers for ESPN again Tuesday night. In other news, TNT hit an NBA season-low for Nuggets/Lakers, and...

The undefeated Kentucky Wildcats continued to move the needle for ESPN over the weekend. The Kentucky/Florida college basketball game drew...

The much-hyped Warriors/Hawks game generated record numbers in Atlanta. In other news, ESPN's pick of Clippers/Raptors over Warriors/Hawks resulted in...

NBA viewership continues to decline this season, and the Cavaliers continue to be the exception. In other news, FOX earned...

Though down double-digits from last year, Saturday's clash between Duke and Virginia scored a near season-high for ESPN. The Duke/Virginia...