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The Women's Final Four delivered record viewership and massive gains for ESPN Friday night.
MLB Opening Night viewership increased on ESPN.
NASCAR ratings declined for a sixth-straight week to start the season.
A star-studded field is fueling record viewership for the NCAA women's basketball tournament.
Just like Thursday, Friday's Sweet 16 viewership soared on TBS and sank on CBS.
TBS scored big gains for its Sweet 16 games Thursday night, but not enough to overcome steep declines on CBS.
The World Baseball Classic continues to deliver in the ratings for FOX and FS1.
An early round viewership high for the women's tourney.
Fairleigh Dickinson delivered the top audience of the first round, while Michigan State topped the second.
© 2026 Jon Lewis, Sports Media Watch