The Caitlin Clark effect: Her impact so far, title game ratings predictions and the future
In her final collegiate game, will Caitlin Clark lift women's college hoops to its greatest milestone yet?
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In her final collegiate game, will Caitlin Clark lift women's college hoops to its greatest milestone yet?
For the second-straight game, Caitlin Clark and Iowa played in front of the largest women's college basketball audience on record.
An Elite Eight rematch between Iowa and LSU dominated TV viewing for April 1.
The much-anticipated rematch of Iowa and LSU outperformed their national championship meeting a year ago.
The Easter Sunday holiday boosted several sports properties, including the most-watched basketball game of any kind in two years.
The NCAA men's and women's basketball tournaments led the way on the final Saturday of March.
The ratings records continue to fall as Caitlin Clark and Iowa move through the NCAA women's basketball tournament.
What are the most-watched NCAA women's basketball tournament games on record?
The NCAA men's and women's Sweet 16 both posted increases over last year on Friday, March 29.
Caitlin Clark and Iowa headlined a banner viewership day for women's college basketball.
© 2026 Jon Lewis, Sports Media Watch