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SMW Podcast

Tony Reali on his ESPN past, his new venture, and the state of sports media
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Sports Ratings Tracker
logoLittle League Classic and more MLB
The Brewers-Braves MLB Little League Classic averaged 2.02 million viewers on ESPN a week ago Sunday, marking the most-watched MLB telecast on the ESPN networks this season. Perhaps not coincidentally, it was also the only Sunday night game on ESPN this season, after the network gave up its “Sunday Night Baseball” package in the offseason. Read more
logoPrime Video WNBA highs
Thursday’s Fever-Wings WNBA regular season game averaged 1.07 million viewers on Prime Video, marking the streamer’s largest WNBA audience. (Prime carried WNBA games prior to this season, but those were not Nielsen-rated.) Read more
logoIndyCar
Last weekend’s IndyCar Series race from Toronto averaged a 0.52 rating and 913,000 viewers on FOX, up 24% from last year (734K), and also up sharply from the previous week’s race at Portland (677K). Read more
logoBaseball Regionals
The Little League baseball regionals averaged 632,000 across ESPN and ESPN2, up 22% from last year. (Note that not all games are carried on Nielsen-rated platforms.) The top game was Darien, Conn., vs. Bayonne, N.J. on August 14 with a 0.6 rating and 1.17 million viewers on ESPN — the third-largest audience for the baseball regionals. Read more
logoNASCAR Richmond
Last Saturday’s NASCAR Cup Series race from Richmond averaged a 0.8 rating and 1.47 million viewers on USA Network, per the Nielsen “Big Data + Panel” methodology that is the official currency, and a 0.8 and 1.52 million per the prior panel-only methodology NASCAR is reporting for its races — both up from last year’s race at the track (1.385M). Read more
logoNFL Preseason
Rams-Chiefs topped the first full week of the NFL preseason with a 1.2 rating and 2.38 million viewers on NFL Network last Saturday afternoon — up from Vikings-Texans last year (2.1M). Read more
logoFedEx Cup
Last weekend’s final round of the PGA Tour FedEx St. Jude Championship averaged a 2.2 rating and 3.79 million viewers on CBS, on par with last year, when coverage aired on NBC and averaged 3.80 million across Nielsen and Adobe Analytics. Read more
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