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SMW Podcast

MLB at midseason: State of the game and lockout concerns with guests John Smoltz and Frank Thomas
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Sports Ratings Tracker
logoESPYs
Last week’s ESPY Awards averaged a 1.4 rating and 2.6 million viewers on ABC, trailing only an audience of 2.64 million two years ago — when coverage was delayed due to a special report — as the largest audience for the event since 2019 (3.87M). Read more
logoBIG3 Week 4
The fourth week of the BIG3 basketball season averaged a 0.3 rating and 596,000 viewers on CBS last weekend, flat and up 1% respectively from last year (0.3, 588K), a figure that is within the margin that can be explained by Nielsen methodological changes. Read more
logoAmerican Century Championship
Final round coverage of the American Century Championship celebrity golf tournament averaged 1.5 million viewers on NBC across a Nielsen-measured linear audience (0.9 rating, 1.50M viewers) and streaming viewership tracked by Adobe Analytics — up 49% from last year (1.0M) and the highest for the event since 2004 (1.6M). Read more
logoScottish Open
Final round coverage of the Scottish Open golf tournament averaged a 1.2 rating and 1.944 million viewers on CBS last Sunday, virtually even with the live portion of last year’s final round, which ended about an hour earlier than scheduled due to inclement weather (1.943M). (Compared to last year’s full window, which included 45 minutes of replay coverage, viewership increased 16% from 1.67 million.) Read more
logoRain-delayed Atlanta
Last weekend’s rain-delayed NASCAR Cup Series race from Atlanta averaged a 0.8 rating and 1.47 million viewers on TNT Sports, per the official Nielsen “Big Data + Panel” methodology, and a 0.9 and 1.57 million per the old ‘panel-only’ metric NASCAR is now publicizing — both down from last year’s race at the track, which was not as severely delayed (1.61M). Read more
logoRecent WNBA
Last Tuesday’s Wings-Liberty WNBA regular season game averaged 954,000 viewers on ESPN, marking the third-largest audience of the season on cable or streaming — with the top three coming within four days. Read more
logoAUSL Season-to-Date
Athletes Unlimited Softball games were averaging 204,000 viewers on the ESPN networks through last weekend (10 telecasts), up 213% from last year, when the majority of games aired on ESPNU and none were carried on the flagship ESPN network. Read more
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