News: March Madness, softball, CW, and more
The NCAA is evaluating further expansion of March Madness; softball gets a big investment from MLB; the CW looking for...
Swimming
Ratings roundup: NASCAR, Olympic Trials, NWSL
NASCAR's Iowa debut scored an increase for USA Network.
Phelps’ Final Race Fails to Lift NBC’s Olympic Ratings
The possible end of Michael Phelps' Olympic career failed to lift NBC's primetime Olympic ratings. Primetime coverage of the Rio...
Big Stars Fuel Big Numbers For NBC, But Olympics Down Yet Again
A big night for U.S. Olympians led to big numbers for NBC, but the network still cannot close the gap...
Despite Another Drop, Primetime Olympics Tops 30 Million on NBC
Though still no match for 2012 (even including cable and streaming viewership), the Rio Olympics delivered one of the largest...
Olympic Overnights Down Again Sunday, But Not Bad
A star-studded night of the Olympic Games could not match four years ago, but still did well for NBC. Primetime...
Second Night of Olympics Also Hits Low on NBC
After the least-watched Opening Ceremony in years, NBC's second night of Olympics coverage also hit a multi-year low. Primetime coverage...
U.S. Olympic Swimming Trials Ends Low
The U.S. Olympic Swimming Trials concluded as it began, off double-digits from four years ago. The final night of the...
Another Night, Another Decline For Olympic Swimming Trials
For the fifth straight night, the U.S. Olympic Swimming Trials could not measure up to 2012. Night five of the...
Even With Phelps at Center Stage, Olympic Trials Dip Again
Michael Phelps was the story of the night, but the Olympic Trials again trailed four years ago. Night four of...
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