From Sports Media Watch, a one-stop page for sports ratings news.

Last weekend’s Preakness Stakes averaged a combined 5.5 million viewers on NBC across Nielsen (2.7 rating, 5.32M viewers) and Adobe Analytics, marking the largest audience for the race since 2021. That is despite the absence of the Kentucky Derby winner Golden Tempo and the race being relocated from its usual home of Pimilico Park in Baltimore to Laurel, MD.
In a social media announcement this week, NBC credited promotional opportunities during its new NBA and Major League Baseball packages for the gains, though the impact of that obviously cannot be quantified.
The Preakness delivered the third-largest sports audience of last weekend, behind the Cavaliers-Pistons NBA playoff Game 7 on Prime Video (6.53M) and the final round of the PGA Championship on CBS (5.76M).






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