Sports Ratings Tracker

From Sports Media Watch, a one-stop page for sports ratings news.

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Paralympics
Mar 7–15, 2026 · NBC

The NBC family of networks averaged 1.1 million viewers for the recently-concluded Milan-Cortina Winter Paralympics, per a combination of Nielsen and Adobe Analytics — up 24% from the previous edition in Beijing four years ago. That is outside the range that would be explained by Nielsen methodological changes.

The most-watched telecast was the March 7 primetime window on NBC that averaged 1.4 million, a record for the event (with the caveat that it was only the second-ever Winter Paralympics window on primetime broadcast television).

Source: NBC Sports
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Sled Hockey Final
Mar 15, 2026 · NBC, CNBC

Sunday’s United States-Canada Winter Paralympics sled hockey final averaged 1.2 million viewers across NBC, CNBC and Peacock, per a combination of Nielsen and Adobe Analytics — the largest sled hockey audience on record.

The United States’ win, which peaked with 1.4 million viewers, surpassed the previous high of 869,000 for the 2014 final. Keep in mind that 2014 figure predates Nielsen’s inclusion of out-of-home viewing in its estimates.

Source: NBC Sports

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Sports Ratings Tracker
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