NBA’s Eventful Thursday a Mixed Bag
A drama-packed Thursday in the NBA was a mixed bag in the Nielsens.
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A drama-packed Thursday in the NBA was a mixed bag in the Nielsens.
Despite LeBron James' absence, Lakers-Warriors did well for ABC.
Warriors-Celtics did well for ABC, but not as well as last year.
NBA ratings mostly declined over the past week.
NBA Christmas Day ratings hit a multi-year high on ESPN/ABC
The NBA limped into the Christmas holiday with yet more declines last Friday.
Adding the Lakers to the LeBron James-Golden State rivalry had impact one would expect.
Ratings rose double-digits for Sunday's NFL singleheader on CBS.
NFL singleheader ratings hit a multi-year low in Week 11.
The NBA's slow start continues, with some exceptions.
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© 2026 Jon Lewis, Sports Media Watch