NBA Opening Week viewership hits high for second-straight year
The NBA opened the second season of its media rights deal with a new Opening Week viewership high. NBA opening ...
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The NBA opened the second season of its media rights deal with a new Opening Week viewership high. NBA opening ...
The Knicks' title run produced another NBA viewership milestone, as their ring night -- and LeBron James' Sixers debut -- ...
The first round of the NBA Playoffs had a strong close, with Sixers-Celtics hitting a milestone leading out of the ...
The new NBA media rights deal has already been a boon for the league's playoff viewership.
On a day of March Madness matinees, the NBA's new media rights deal allowed it to capitalize on an unopposed ...
Long one of the league's biggest television draws, the Warriors are not exactly moving the needle in Stephen Curry's absence.
Not too long ago the marquee attraction in the NBA, Lakers-Warriors was the least-watched of the four NBA games on ...
Airing adjacent to the Winter Olympics, the second edition of NBC's "Sunday Night Basketball" improved on the first and hit ...
Moving from cable to broadcast, the NBA's Martin Luther King Day games saw an expected lift over last year.
One does not generally associate the NBA with Thanksgiving, but the holiday week was the league's most-watched outside of Opening ...
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