No weekend reprieve for NBA
The first weekend of the NBA Playoffs was no ratings bonanza.
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The first weekend of the NBA Playoffs was no ratings bonanza.
NBA playoff ratings are a tale of two dayparts.
The WNBA scored its best regular season audience in eight years Saturday.
The NBA Playoffs got off to the kind of start one would expect given the circumstances.
The Pelicans' quick drop out of the playoff race took a toll on ABC.
NBA viewership has now slipped under the league's pre-hiatus average.
After a strong return Thursday, NBA ratings over the weekend were pretty ordinary.
NASCAR iRacing dipped in week three, but again topped the million viewer mark.
For the second time in a week, LeBron v. Zion scored in the ratings.
© 2026 Jon Lewis, Sports Media Watch