Will NBA Finals viewership return to the old normal?
An ratings-focused NBA Finals preview. Will Mavericks-Celtics be the series to break the Finals out of its recent downturn?
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An ratings-focused NBA Finals preview. Will Mavericks-Celtics be the series to break the Finals out of its recent downturn?
The final game of the NBA Eastern Conference Finals topped Memorial Day sports viewership.
Given the circumstances -- a four-game sweep of a shorthanded, under-the-radar sixth seed -- the NBA Eastern Conference Finals held ...
The NBA's Eastern Conference Finals topped a busy day of sports on Saturday, May 25.
The Mavericks-Timberwolves Western Conference Finals was trailing the prior two years through three games.
Game 2 of the NBA Eastern Conference Finals topped the sports viewership charts for Thursday, May 23.
After a good start for an overtime Game 1, the Pacers-Celtics Eastern Conference Finals stumbled in a less-competitive Game 2.
The Indiana Pacers' return to the Eastern Conference Finals delivered a six-year viewership high.
The Thunder-Mavericks and Celtics-Cavaliers NBA playoff series remain no match for last year's higher-profile matchups.
The NBA Playoffs on ABC delivered the top two sports audiences of Saturday, May 11.
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