NBA sees top cable audience since Opening Night for Luka vs. Mavs
The Luka Doncic trade continues to pay dividends for the Lakers and for the NBA's television partners.
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The Luka Doncic trade continues to pay dividends for the Lakers and for the NBA's television partners.
In their first ABC games since making blockbuster trades, the Warriors and Lakers showed signs on the court and perhaps ...
Luka Doncic's Laker debut delivered one of the top NBA audiences on cable this season.
ABC scored a pair of declines for the NBA and a pair of gains for the NHL over the weekend.
An eventful Saturday of basketball delivered big gains for ESPN.
The NBA scored some big viewership gains in a trade deadline week that was the talk of the sports world.
On a mixed weekend for the NBA, Lakers-Knicks topped the Saturday charts despite a modest decline from a year ago.
Neither team is moving the needle as much as in past seasons, but Lakers-Warriors remains the strongest TV draw in ...
The non-playoff college football bowl games hit a five-year high on ESPN.
The combination of more ABC games, fewer NFL games, and close, compelling finishes helped the NBA to a massive rebound ...
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