Younger, if smaller, audience for first season of NASCAR on Prime
The first season of NASCAR on Amazon Prime Video performed as expected, with across-the-board growth among younger demos offset by ...
Tag: NASCAR Ratings
The Needle, or: “How Leagues Learned to Stop Worrying and Shrug the Ratings”
On a new edition of The Needle, a look at how and why leagues are increasingly shrugging off ratings declines.
Prime Video grows NASCAR’s young audience despite overall decline
NASCAR viewership on Prime Video down double-digits overall -- but up double-digits in the key young adult demographics.
Coke 600 hits low, loses pace, but trends younger in Prime debut
The NASCAR on Prime Video era began with room to grow in the ratings.
The Needle: NASCAR’s Prime numbers mark industry milestone
A look at the significance of NASCAR's first race on Prime Video.
Ratings: Unrivaled, NASCAR, F1, TPC
The inaugural season of Unrivaled finished near a high note; NASCAR hit a new cable high, and suffered another big ...
NASCAR Cup at Phoenix hits cable high, down big from last year on broadcast
The NASCAR Cup Series hit a four-year cable high at Phoenix, but lost nearly a third of its audience from ...
IndyCar up big in FOX debut; NASCAR still dominant despite dip
IndyCar began its new FOX era with a big increase, but NASCAR still dominated weekend motorsports viewership despite a slight ...
NASCAR Cup hits post-Daytona high; CW’s Xfinity tops “Big Four”
The NASCAR Cup Series delivered its top post-Daytona audience in four years, but it is the Xfinity Series on newcomer ...
Daytona 500 up from Monday edition, but rain, SNL, impact viewership
The Daytona 500 rebounded from last year's Monday edition, but remained on the low side thanks to rain.
