NBA hits multiple highs in Thanksgiving week
One does not generally associate the NBA with Thanksgiving, but the holiday week was the league's most-watched outside of Opening ...
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One does not generally associate the NBA with Thanksgiving, but the holiday week was the league's most-watched outside of Opening ...
One month into the new NBA media rights deal, viewership remains well above the same point last year.
The NBA maintained its strong Opening Week pace in week two of the season.
The NBA returned to NBC in a big way Tuesday night.
NBA playoff viewership continues to trend above last year, with the Celtics-Knicks series producing a pair of big gains for ...
The final first round NBA playoff game ever on TNT was its most-watched in 16 years.
A thriller between the Lakers and Timberwolves scored the third-largest opening round NBA playoff audience since the current media rights ...
Aided by a bounce from Easter out-of-home viewing, the NBA Playoffs opened at a 25-year high.
The latest chapter of the LeBron James-Stephen Curry rivalry delivered one of the stronger audiences of the season on cable.
NBA viewership has almost fully rebounded from the much-publicized double-digit decline at the start of this season.
© 2026 Jon Lewis, Sports Media Watch