NASCAR scored a season-high overnight on cable for Sunday’s Brickyard 400.
NASCAR Sprint Cup racing from Indianapolis earned a 2.9 overnight rating on NBCSN Sunday afternoon, down 9% from last year (3.2) and down 15% from 2013 (3.4), both on ESPN. The 2.9 is the highest of the season on cable (nine telecasts), topping the previous mark of 2.5 for Martinsville on Fox Sports 1 in March.
Despite the season-high, the Brickyard 400 was the eighth of nine races on cable this season to have a decline in overnights. Kentucky was the lone exception, pulling even with last year in the metered markets.
Indianapolis was the top market for Sunday’s race with an 11.9 rating, down 21% from last year (15.0) and down 13% from 2013 (13.7). By comparison, the IndyCar Series Indianapolis 500 scored a 12.7 in the market on ABC.
(Sun. overnight from twitter.com/nbcsportspr)
