Make it six straight PGA Tour Sundays to decline from last year.
Final round coverage of the PGA Tour at Tampa Bay had a 1.5 final rating and 2.3 million viewers last Sunday, down 25% in ratings and 22% in viewership from last year (2.0, 2.9M), down 29% and 26% respectively from 2015 (2.1, 3.1M) and the least-watched final round of the tournament since 2011 (1.9M).
Not counting lead-in windows on Golf Channel, the past six final round PGA Tour telecasts have declined from last year. Sunday’s telecast was the third of those to hit a multi-year low.
Third round action last Saturday had a 1.1 and 1.7 million, down 8% in both measures from last year (1.2, 1.8M) and down 8% and 3% respectively from 2015 (1.2, 1.7M).
Overall, nine of the past 11 PGA Tour windows on broadcast have declined — including seven straight.
Lead-in coverage on Golf Channel also trailed last year with a 0.3 (flat) and 463,000 (-3%) on Saturday and a 0.4 (-33%) and 583,000 (-29%) on Sunday.
(Wknd. numbers via ShowBuzz Daily 3.16)
