So ESPN decided to hire The Pussycat Dolls to sing the theme music for NBA games on ABC, presumably to attract more young, red-blooded American males who just could not resist women in skimpy, skin-tight clothing.
I mean, who could resist this?
And how did that work out?
ABC’s regular season ratings among the highly-coveted male 18-49 demographic were down 12 percent.
The seemingly conflicting reporting on whether YouTube or Netflix would end up with the new five-game NFL rights package...
What is quickly becoming one of the highest-profile early season college basketball events is now moving to ESPN.
Ted Turner, the media mogul and team owner whose TBS "SuperStation" helped pave the way the era of cable...
Disney has currently not "engaged with" the NFL on early renewal discussions; Comcast and Scripps reach a new carriage...
