- Big fat bust: Shaq’s Big Fat Challenge is performing about as well as the Cleveland Cavaliers did in last month’s NBA Finals. Partially due to its weak lead-in, According to Jim, the show drew a 1.7 rating in adults 18-49 and only 4.4 million viewers last Tuesday night.
- The MLB All Star Game Selection show was as dreary as the rain-delay that helped force the preceding Braves/Marlins game to last nearly two hours longer than its allotted three-hour timeslot. That delay led to some headaches for Major League Baseball, particularly for the broadcast crew of the San Francisco Giants.
- Could this be what David Stern was talking about when he said viewers are consuming the NBA in new and different ways? According to a Solutions Research Group survey cited by USA Today writer Michael Hiestand, 72% of 12-34 year old viewers of the NBA Finals were “instant messaging, e-mailing, text messaging or talking on the phone while watching.” Whether the stagnant, uncompetitive games were the reason was not taken into account.
On the Air: Wembanyama and the sports debate ‘villain’ playbook
On the latest "On the Air," Armand Broady examines the negative turn in perceptions of Victor Wembanyama and the...
