- Big fat bust: Shaq’s Big Fat Challenge is performing about as well as the Cleveland Cavaliers did in last month’s NBA Finals. Partially due to its weak lead-in, According to Jim, the show drew a 1.7 rating in adults 18-49 and only 4.4 million viewers last Tuesday night.
- The MLB All Star Game Selection show was as dreary as the rain-delay that helped force the preceding Braves/Marlins game to last nearly two hours longer than its allotted three-hour timeslot. That delay led to some headaches for Major League Baseball, particularly for the broadcast crew of the San Francisco Giants.
- Could this be what David Stern was talking about when he said viewers are consuming the NBA in new and different ways? According to a Solutions Research Group survey cited by USA Today writer Michael Hiestand, 72% of 12-34 year old viewers of the NBA Finals were “instant messaging, e-mailing, text messaging or talking on the phone while watching.” Whether the stagnant, uncompetitive games were the reason was not taken into account.
YouTube, Netflix, reportedly expected to split NFL’s new package
The seemingly conflicting reporting on whether YouTube or Netflix would end up with the new five-game NFL rights package...
