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Home › Linear Media › NBA TV › To LeBron on his 24th birthday.

To LeBron on his 24th birthday.

by Jon Lewis
18 years ago
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NBA TV is giving LeBron James a 24 hour gift on his birthday.

Starting Monday, December 29, a day before James turns 24, NBA TV will air 24 Hours of LeBron presented by Nike. The block of programming will feature “live games, highlights, classic performances and new original specials” about the Cavaliers’ star, including his first nationally televised high school game and playoff games against the Wizards and Pistons.

NBA TV will also air a special Fan Night presentation of a live Cavaliers/Heat game, and a James-themed episode of its media roundtable show, The Beat.

In other LeBron James related news, the NBA star has partnered with Ice Cube on a potential TV movie about “his life as a high school basketball phenom from a small Midwestern town and all that comes with it.”

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NFL Network numbers down from ’07.

Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

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