Overnight ratings for sporting events on broadcast.
From The Sports Business Daily.
Football.
17.0/31: NFL on FOX, Cowboys/Steelers (4:15 PM Sunday)
11.7/23: NFL on FOX, regional (1 PM Sunday)
11.6/23: NFL on CBS, regional (1 PM Sunday)
10.4/21: SEC on CBS, Florida/Alabama (4 PM Saturday)
9.6/15: The OT on FOX (7:30 PM Sunday)
9.3/14: Sunday Night Football on NBC, Ravens/Washington (8:30 PM Sunday)
6.8/11: BCS Selection Show on FOX (8 PM Sunday)
5.9: Saturday Night Football on ABC, Oklahoma/Missouri (8 PM Saturday)
3.6/9: FOX NFL Sunday (12 PM Sunday)
3.4/8: College Football Championship Saturday on CBS (3:30 PM Saturday)
3.0: College football on ABC, USC/UCLA (4:30 PM Saturday)
2.9: College football on ABC, Virginia Tech/Boston College (1 PM Saturday)
2.7/7: The NFL Today on CBS (12 PM Sunday)
2.4/6: College football on CBS, Army/Navy (12 PM Saturday)
- FOX: An NFL doubleheader drew strong ratings on FOX Sunday afternoon, though both windows were down from last year. The 17.0 overnight for Cowboys/Steelers was the best of the season so far, but marked an 8% drop from an 18.4 for the comparable Patriots/Steelers game on CBS last year. Meanwhile, the 11.7 overnight for the first game of the network’s doubleheader was down 16% from comparable coverage on the network in ’07.
- FOX also saw lower ratings for its BCS Selection Show on Sunday night. The 6.8 overnight for the Selection Show was off 18% from last year, and was the lowest rating for the program in three years.
- CBS: Florida’s win over Alabama in the SEC Championship Game Saturday drew a 10.4 overnight rating, up 73% from last year and the best rating ever for the event. Meanwhile the Army/Navy game preceding it drew a 2.4 overnight, even with last year.
- Also on CBS, the 11.6 overnight for the lone NFL telecast on the network Sunday was up 29% from a 9.0 in ’07, when the network aired a doubleheader.
- NBC: Sunday Night Football drew the lowest overnight rating for an NFL telecast on Sunday. The 9.3 overnight for Ravens/Washington was down 2% from a 9.5 for Colts/Ravens on the comparable night in ’07.
- ABC: On the last day of the regular season, ABC’s college football tripleheader was down across the board. The 2.9 for the ACC Championship Game was down 31% from a 4.2 last year. The 3.0 for USC/UCLA marked a 21% drop from a 3.8 for the same match-up in ’07. Finally, the Big 12 title game drew a 5.9 overnight, off 19% from a 7.3 last year. All three games on ABC involved the same match-ups from last year.
Golf.
0.8/1: Golf on NBC, Del Webb Father/Son Challenge, Day Two (3 PM Sunday, taped)
0.7/2: Golf on NBC, Del Webb Father/Son Challenge, Day One (2:30 PM Saturday, taped)
- Overnight ratings for the Del Webb Father/Son Challenge were flat on Saturday, and down 11% on Sunday.
Other.
1.0/2: LG World Championships of Freestyle Motocross on CBS (5 PM Sunday, taped)
0.8/2: Beijing Paralympics on NBC (4:30 PM Saturday)
0.7/1: Skiing on NBC, Audi Birds of Prey, Men’s Downhill (2 PM Sunday, taped)
- Ratings for the Audi Birds of Prey increased 17% from a 0.6 last year to a 0.7 this year.









