Overnight ratings for sporting events on broadcast.
From Sports Business Daily
asterisk (*) indicates final national rating
Football.
14.3/27: NFL on FOX, Cowboys/Eagles (4:15 PM Sunday)
12.1/25: NFL on CBS, Patriots/Bills (1 PM Sunday)
10.6/17: Sunday Night Football on NBC, Broncos/Chargers (8:30 PM Sunday)
9.8/20: NFL on FOX, regional (1 PM Sunday)
9.7/19: NFL on CBS, Dolphins/Jets (4:15 PM Sunday)
4.3: Football Night in America on NBC (7:30 PM Sunday)
3.6/9: FOX NFL Sunday (12 PM Sunday)
2.9/7: The NFL Today on CBS (12 PM Sunday)
- FOX: The Dallas Cowboys helped FOX to the highest overnight rating on the final Sunday of the NFL regular season. The 14.3 overnight for the Cowboys’ season-ending loss to the Eagles easily defeated the Dolphins/Jets game airing at the same time on CBS. FOX drew a 12.1 overnight rating for its Week 17 doubleheader, 11% higher than the 10.9 CBS averaged.
- CBS: While FOX drew higher ratings for its NFL coverage, CBS benefited the most in prime time. Through Cowboys/Eagles on FOX beat Jets/Dolphins by 47%, prime time overrun for the Dolphins’ victory averaged 18.6 million viewers from 7-7:30 PM Sunday night — compared to only 9.7 million for the end of the Cowboys’ blowout loss.
- NBC: The Chargers’ blowout win over the Broncos drew a 10.6 overnight rating on NBC Sunday night, off 8% from an 11.6 for Titans/Colts on comparable date a year ago.
Basketball.
5.3/14*: NBA on ABC, Celtics/Lakers (5 PM Thursday)
3.2*: NBA on ABC, Spurs/Suns (2:30 PM Thursday)
0.9/2: College basketball on CBS, West Virginia/Ohio State (4 PM Saturday)
- The 5.3 final national rating for Celtics/Lakers on Christmas Day was up 51% from a 3.5 for Suns/Lakers last year. Ratings peaked from 7:45-8 PM, with a 6.5/15.
Golf.
0.9/2: ADT Golf Skills Challenge on NBC (4 PM Sunday, taped)
0.9/2: ADT Golf Skills Challenge on NBC (4 PM Saturday, taped)
0.7/2: Golf on CBS, Chick-Fil-A Bowl Alma Mater (2:30 PM Thursday, taped)
0.5/1: PGA Tour Year-in-Review on NBC (3 PM Saturday)
Other.
2.2/4: The Beijing Olympic Opening Ceremony: TV Event of the Year on NBC (8 PM Saturday, taped)
1.1/3: Ice skating on NBC, Smucker’s presents Hot Ice, Cool Sounds (3 PM Thursday, taped)
0.5/1: NCAA Fall Championships Highlight Show on CBS (2 PM Saturday, taped)
0.5/1: Monster Energy AMA Supercross Preview Show on CBS (3 PM Saturday, taped)
- While the 2008 Beijing Olympics helped NBC draw massive ratings over the summer, Saturday night’s taped special about the Opening Ceremonies led NBC to a third-place finish in total viewers and a dead-last finish among adults 18-49.









