Overnight ratings for sporting events on broadcast.
Source: Sports Business Daily.
Football
| Sport | Game/Event | Date | Time | Net | Rating |
|---|---|---|---|---|---|
| NFL | Giants/Cowboys | Sun., 9/20/09 | 8:15 PM | NBC | 16.5 |
| NFL | Steelers/Bears | Sun., 9/20/09 | 4:15 PM | CBS | 15.4 |
| NFL | Regional coverage | Sun., 9/20/09 | 1 PM | CBS | 11.4 |
| NFL | Regional coverage | Sun., 9/20/09 | 1 PM | FOX | 10.4 |
| NFL | Football Night in America | Sun., 9/20/09 | 7:30 PM | NBC | 7.2 |
| College football | Tennessee/Florida | Sat., 9/19/09 | 3:30 PM | CBS | 4.8 |
| College football | Texas Tech/Texas | Sat., 9/19/09 | 8 PM | ABC | 4.3 |
| College football | Regional action | Sat., 9/19/09 | 3:30 PM | ABC | 3.3 |
| NFL | FOX NFL Sunday | Sun., 9/20/09 | 12 PM | FOX | 3.1 |
| College football | Michigan St./Notre Dame | Sat., 9/19/09 | 3:30 PM | NBC | 2.7 |
| NFL | The NFL Today | Sun., 9/20/09 | 12 PM | CBS | 2.6 |
| College football | College Football Today | Sat., 9/19/09 | 3 PM | CBS | 1.4 |
| College football | College Football Countdown | Sat., 9/19/09 | 3 PM | ABC | 1.1 |
- CBS: Sunday’s NFL doubleheader on CBS averaged a 13.4 overnight rating — an 11.4 for the early game (up 19%) and a 15.4 for the Steelers/Bears late game (up 1%).
- Meanwhile, Saturday’s Florida/Tennessee college football game drew a 4.8 overnight, up 60% from last year’s comparable game between the rivals.
- NBC: The 16.5 overnight rating for Sunday night’s Giants/Cowboys tilt ranks as the highest overnight ever for NBC Sunday Night Football, and the highest overnight for any primetime NFL telecast since ’98. The game finished with a 15.1 final rating, the highest primetime NFL rating since ’97.
- FOX: The 10.4 overnight for Sunday’s NFL singleheader on FOX was off 7% from last year.
- ABC: Saturday Night Football, featuring Texas Tech/Texas, was down 49% versus last year’s comparable Ohio State/USC game. Meanwhile, regional coverage in the 3:30 PM window was up 38% from last year’s comparable regional coverage.
Golf
| Sport | Game/Event | Date | Time | Net | Rating |
|---|---|---|---|---|---|
| Golf | Big Shots: Titans at the Tee (taped) | Sun., 9/20/09 | 4:30 PM | FOX | 1.2 |
| LPGA | Samsung World Championship, Final Round | Sun., 9/20/09 | 4 PM | NBC | 0.7 |
| LPGA | Samsung World Championship, Third Round | Sat., 9/19/09 | 1:30 PM | NBC | 0.7 |
| Golf | Payne Stewart Special (taped) | Sun., 9/20/09 | 1 PM | NBC | 0.4 |
- Sunday’s final round of the Samsung World Championship drew a 0.7 overnight, down 13% from last year.
NASCAR
| Sport | Game/Event | Date | Time | Net | Rating |
|---|---|---|---|---|---|
| NASCAR | Sylvania 300 | Sun., 9/20/09 | 2 PM | ABC | 2.5 |
| NASCAR | NASCAR Countdown | Sun., 9/20/09 | 1 PM | ABC | 1.1 |
- The 2.5 overnight for Sunday’s Sylvania 300 is the lowest overnight ever for a Chase for the Cup race on broadcast, and the lowest overnight for a NASCAR race on ABC since the net resumed airing races in ’07.
Extreme
| Sport | Game/Event | Date | Time | Net | Rating |
|---|---|---|---|---|---|
| Dew Tour | Toyota Challenge, Skateboard Vert | Sat., 9/19/09 | 12 PM | NBC | 0.6 |
| Dew Tour | Toyota Challenge, Skateboard Park | Sun., 9/20/09 | 2 PM | NBC | 0.4 |
Other
| Sport | Game/Event | Date | Time | Net | Rating |
|---|---|---|---|---|---|
| MLB | Regional action | Sat., 9/19/09 | 4 PM | FOX | 1.4 |
| Poker | Ante Up for Africa | Sat., 9/19/09 | 1:30 PM | CBS | 0.3 |
- The 1.4 overnight for Saturday’s MLB telecast on FOX marks a 26% decline from a 1.9 on the comparable date last year.
