Baseball was not the only ratings hit on FOX Sunday.
NFL coverage featuring Falcons/Cowboys drew a 16.4 overnight rating on FOX late Sunday afternoon, up 12% from a 14.7 for Colts/Packers on CBS in Week 7 last year, and the second-highest overnight rating of the season for an NFL telecast.
Only Giants/Cowboys in Week 2 drew a higher overnight rating this season (16.5).
The 16.4 overnight is the highest in the 4:15 PM window since Cowboys/Steelers drew a 17.0 in Week 14 last season.
FOX also drew strong numbers for the first game of its NFL doubleheader. Regional action featuring Vikings/Steelers drew a 13.0 overnight, up 65% from a 7.9 for comparable coverage on CBS last year.
The 13.0 overnight is the highest of the season for NFL coverage in the 1 PM window.
Overall, FOX drew the two highest NFL overnights of the day, easily topping Sunday Night Football on NBC (10.4) and the NFL singleheader on CBS (7.5).
Source: Sports Business Daily
