- Friday’s Cavaliers/Knicks game, featuring LeBron James‘ only trip to New York this season, drew a 1.1/2 U.S. rating and 1.7 million viewers on ESPN — on par with last year’s full season average, but far from a huge regular season audience. Meanwhile, the Spurs/Trail Blazers nightcap drew a 1.0/2 and 1.4 million. (pifeedback.com)
- Boise State’s close win over Louisiana Tech drew a 1.2/2 U.S. rating and 1.8 million viewers on ESPN2 Friday night. Boise State/Louisiana Tech outdrew both games of ESPN’s Friday night NBA doubleheader — but fell behind both games in the adults 18-49 demo (0.7 for the NBA to 0.5 for college football). (pifeedback.com)
- Saturday’s Navy/Notre Dame game drew a 2.3 overnight rating on NBC, up 64% from a 1.4 for last year’s comparable Syracuse/Notre Dame, which took place in late November. Compared to last week’s primetime Washington St./Notre Dame game, Saturday’s matchup was up 53%. (Sports Business Daily)
YouTube, Netflix, reportedly expected to split NFL’s new package
The seemingly conflicting reporting on whether YouTube or Netflix would end up with the new five-game NFL rights package...









