- Thursday’s Celtics/Spurs game drew a 1.0 U.S. rating and 1.4 million viewers on TNT, up from the Magic/Hawks the previous week (0.7, 1.3 mil). Meanwhile, the Heat/Nuggets nightcap drew a 0.8 U.S. rating and 1.1 million, also up from the previous week (0.6, 927,000 viewers). Keep in mind last week’s games aired on Thanksgiving night. Numbers for last year’s comparable games were unavailable. (pifeedback.com)
- ESPN drew a 1.6 U.S. rating and 2.3 million viewers for Wednesday’s Duke/Wisconsin matchup, up 14% and 16%, respectively, from North Carolina/Michigan St. on the comparable night last year (1.4, 2.0 mil). Earlier in the night, Illinois/Clemson drew a 0.8 U.S. rating and 1.1 million viewers. (pifeedback.com)
- NBC averaged a 2.4 rating and 3.7 million viewers for coverage of Notre Dame football in ’09, up 9% in ratings and 16% in viewership from a 2.2 and 3.2 million last year, and up 33% and 42%, respectively, from a 1.8 and 2.6 million in ’07. This marks the second-straight year of growth for Notre Dame on NBC, after the 2007 season averaged a record low rating. The top game of the season was USC/Notre Dame on October 17, which drew a 4.1 and 6.5 million viewers. (Sports Business Daily)
Getting used to the MLB.TV experience — before the next big change
As the first half of the Major League Baseball season continues, baseball fans are getting used to a new...
